If Square Enix Wanted to Woo Xbox Users, They’re Doing it Wrong

Monday, June 13th, 2016

Share this page

We are proudly a Play-Asia Partner


Ads support the website by covering server and domain costs. We're just a group of gamers here, like you, doing what we love to do: playing video games and bringing y'all niche goodness. So, if you like what we do and want to help us out, make an exception by turning off AdBlock for our website. In return, we promise to keep intrusive ads, such as pop-ups, off oprainfall. Thanks, everyone!


*This piece is the author’s opinion and does not reflect oprainfall as a whole.*

Final Fantasy XV | oprainfall

Square Enix made a bold move by appearing on the Xbox stage at E3 2016. This was an obvious attempt to try and gain more sales for Final Fantasy XV on the Xbox One. What followed was a messy gameplay demo of FFXV‘s protagonist Noctis and his boys fighting against the summon Titan.

Final Fantasy XV | Chocobos

Xbox is not the first thought that comes to gamers’ minds when looking for an RPG to play; the console’s main attractions are its high number of multiplayer shooters and its powerful online capabilities. So, Square Enix’s decision to introduce a movie-like RPG to this world could have gone two ways: make unaware gamers understand the power and excitement of the Final Fantasy brand, or an awkward and confusing train-wreck. Guess which one happened…

Final Fantasy XV | Noctis

The game was being played live on the Xbox stage and choosing a boss fight probably seemed like a good idea. But this is an RPG, and enemies sometimes use the same move over and over and over and over. You’d think that a boss would have more variation ,but I guess like certain Pokémon, Titan only knew Mega Punch. And I couldn’t even tell if the player’s attacks were connecting. Not only was I bored, but I was frustrated by gameplay that I wasn’t even controlling! Thank the Espers that Noctis was prompted to cast Blizzard on the hundredth time that he was near death to end this ‘boss battle.’ After the party’s weird victory salutes, I half expected the half-awake gamers on the stage to join in. It would’ve been better than them sleep-playing through the presentation:

What Square Enix needs to do is know their audience; Xbox is not home for RPGs, but that doesn’t mean that someday it couldn’t be. They should have created a crazy trailer of Noctis mowing through hoards of enemies. They could’ve added some funny banter between the characters like it was one of the infinite generic third-person shooters out there. But this time it would be a shooter with swords and magic! Most hardcore Xbox players avoid all news related to brands they don’t already know, so this was a chance for Square Enix to cram FFXV down their action-seeking throats! From there, they would see how great RPGs can be and, therefore, open the minds of the more casual AAA gamer. But that didn’t happen, and, instead, we got a train-wreck.

The only good thing I can say about this presentation was that at least Titan looked cool.

Preorder the Final Fantasy XV Deluxe Edition from Amazon!

  • Mr0303

    I agree. The whole presentation was pretty weird. I know live gameplay has its advantages when demoing a game, but Square completely failed to make the game look good – it was 2 minutes of dodging (unsuccessfully most of the time) and some attacks that seemingly didn’t do any damage. They should’ve just pre recorded some cool stuff from the game to reaffirm that FFXV is coming to the XBone as well.

  • j0eeyy_p

    The ship has sailed for Japanese games on Xbox platforms. It’s became increasingly clear that if you want Japanese games, Xbox is the worst platform of choice. The market for Xbox is so small in Japan that Xbox One versions of Japanese games are actually added for the Western release and not released in Japan. This impacts on the platforms the games are developed for. If you want Japanese games, you get PlayStation as that’s where the biggest range is. Most bro gamers on Xbox just aren’t interested in Japanese games/fanservice etc. Square Enix should quit wasting their time and put those resources into the PS4 and Vita.

    • Mr0303

      While I generally agree that PlayStation or even Nintendo is the place where you find Japanese games, the budget for Square’s AAA titles is so bloated that they have to release their games across multiple platforms.

    • j0eeyy_p

      I really doubt they’ll make much profit off Xbone though. The PC version is likely to turn in the most money outside of Japan.

  • azariosays

    All they had to do was show some awesome fight scenes and a new generation of RPG lover would have been born!

    • Kojima should’ve directed it. OILY BABIES FOR ALL!

  • Panpopo

    Well it’s definitely not God of War 3, but I think this is definitely something that needs to be played instead of watched. Was kinda hoping for more variety (like being able to run up his arm or something to attack the head) to make the fight feel more impressive. Oh well.

    FF13 came out on Xbox 360, so it must have been successful enough to warrant a release on the XBone. There’s a lot of people that own that system, so I am glad they get a chance to play this.

  • Josh S.

    Squeenix has been doing things wrong for a LONG time. They don’t get any slack from me until they give TWEWY a sequel on the 3DS.