Bandai Namco Producer Comments on Bringing More Games to the West

Sunday, April 19th, 2015

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J-Stars Victory VS+ | Bandai Namco

A producer for Bandai Namco explains why he believes the western market is primed for more Japanese games.

If you are a long-time visitor of this website, you may be aware that there are some games that don’t make it to Western markets. While there are a few dedicated publishers out there that continue to satiate gamers who love Japanese games, some publishers are not nearly as willing. Thankfully, more publishers seem to be coming around to bringing more games to the Western market. One such publisher is Bandai Namco Games, which is currently hard at work bringing J-Stars Victory VS+ to both North America and Europe.

The increase in localizations from Bandai Namco is apparently a response to the changing market. In an interview with Dualshockers, Bandai Namco producer Koji Nakajima explains: “We’re actually not really sure if Bandai Namco has changed. Actually, you guys might have changed. What I mean is that actually there are more and more people who like anime contents and are also big fans of Japanese comics. The reason why we are releasing this kind of titles is because there are actually more fans all over the world.”

It’s interesting to get Mr. Nakajima’s take on the current market. One prevailing fear of many publisher seems to be that games made for a Japanese market may not do well overseas. However, the sales success of games like Bravely Default, Dragon Ball Xenoverse and Project X Zone seem to finally be getting through to certain publishers. While there are still hundreds of titles out there that fans are still longing for, it’s nice to know at least one more publisher is wiling to bring more games to the West.



About Andrew Mathieu

My name is Andrew Mathieu. I'm a college student and I work part-time in my home state of Connecticut. I'm working towards being a writing and host three blogs on WordPress about animation, comic books, and video games. I hope to one day be able to write comic books and voice my opinions about my favorite fields of entertainment.