Bandai Namco Producer Comments on Bringing More Games to the West

Sunday, April 19th, 2015

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J-Stars Victory VS+ | Bandai Namco

A producer for Bandai Namco explains why he believes the western market is primed for more Japanese games.

If you are a long-time visitor of this website, you may be aware that there are some games that don’t make it to Western markets. While there are a few dedicated publishers out there that continue to satiate gamers who love Japanese games, some publishers are not nearly as willing. Thankfully, more publishers seem to be coming around to bringing more games to the Western market. One such publisher is Bandai Namco Games, which is currently hard at work bringing J-Stars Victory VS+ to both North America and Europe.

The increase in localizations from Bandai Namco is apparently a response to the changing market. In an interview with Dualshockers, Bandai Namco producer Koji Nakajima explains: “We’re actually not really sure if Bandai Namco has changed. Actually, you guys might have changed. What I mean is that actually there are more and more people who like anime contents and are also big fans of Japanese comics. The reason why we are releasing this kind of titles is because there are actually more fans all over the world.”

It’s interesting to get Mr. Nakajima’s take on the current market. One prevailing fear of many publisher seems to be that games made for a Japanese market may not do well overseas. However, the sales success of games like Bravely Default, Dragon Ball Xenoverse and Project X Zone seem to finally be getting through to certain publishers. While there are still hundreds of titles out there that fans are still longing for, it’s nice to know at least one more publisher is wiling to bring more games to the West.

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About Andrew Mathieu

My name is Andrew Mathieu. I'm a college student and I work part-time in my home state of Connecticut. I'm working towards being a writing and host three blogs on WordPress about animation, comic books, and video games. I hope to one day be able to write comic books and voice my opinions about my favorite fields of entertainment.




  • Cameron Ward

    Well, they better get to know that we want some of their games over here…

  • Tara

    I’d like them to bring more Tales games here. I’d love to see an English version of Tales of Innocence R, please! (I don’t mind if they go with the “english text and Japanese voices” thing they did with Hearts R, but DON’T CHANGE ANY NAMES, PLEASE!)

    • TRUndercover

      The push for Tales is on… at least from our side… the English speaking consumers. I’m simply encouraged by the fact that they are flat-out stating that they at least hearing calls for these.

    • Tara

      Honestly, the fact that they announced Xillia 2 immediately after Xillia was released, localized Hearts R at all (even though they cut a few corners) and announced Zestiria before anyone even asked are all pretty good encouragement.

      It’s simply the fact that half the entries are still Japan-only, and many are too old to actually get localized. (Like unless Japan gets another rerelease of Rebirth, or if Destiny R gets another release…) Of course, there’s also the whole “PS Vita Trilogy” thing… Innocence R and Hearts R are supposed to tie together with a third game… presumably Tempest R, but that’s not even happening in Japan (yet). I’d like to see Tempest get reworked into a less crappy game. (It’s not the worst game I’ve ever played, but it’s definitely the worst Tales game…)

    • TRUndercover

      LOL!! Can’t argue there. I think that the last piece of the puzzle is whether Namco decides to bring their Tales franchise to the PC. They don’t seem to be unduly tied down by exclusivity traps.
      Couple these with their continued support for their anime properties and I can assure anyone that Bamco will make a killing.

  • Superr Mann

    I say yes all the way
    I love playing Japanese games especially jrpgs especially with English patches

  • Razorfall

    TL;DR: Someone at Bandai Namco can read the interest of their fanbase.

    Take that Nintendo!