Hatsune Miku “Mikudayo” New Nintendo 3DS XL Pouch Coming to Japan

Friday, February 27th, 2015

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Hatsune Miku - Mikudayo Plush

She loves you!

SEGA is releasing a Mikudayo-themed New Nintendo 3DS XL carrying pouch in Japan. It will retail for about ¥3,900 (about $32.80 USD). The pouch will also include a screen cleaner inspired by the antics of a recent promotional video (which will be reproduced below). It is meant to coincide with the release of the 3DS rhythm title Hatsune Miku: Project Mirai Deluxe, itself an updated iteration of Hatsune Miku: Project Mirai 2. The game’s 2015 Western release will be titled Hatsune Miku: Project Mirai DX.

Mikudayo — which can be interpreted as “it’s Miku, you know” with “you know” being implied — originally refers to a Nendoroid-inspired costume of the Vocaloid Hatsune Miku. A promoter wore the costume to promote SEGA’s Project DIVA rhythm game franchise a few years ago. The design is, overall, a strangely exaggerated depiction of Hatsune Miku and was initially poorly received. The costume itself wasn’t initially given a separate name by SEGA but was instead nicknamed by fans of the series as “Mikudayo” somewhat derisively. It has since been appropriated as a symbol of humor and is also sometimes appreciated unironically, with the design embraced by fans and SEGA itself.


About Paul Kainoa Vigil

Paul Kainoa Vigil has been playing video games for as long as he can remember. His tastes are varied, ranging from action platformers to RPG's, and even the occasional adventure game or visual novel. His gaming tastes are almost as interesting as his backlog of games, which continue to grow.