Reports have come in that Sega, despite sales being down, is actually in the green. Yes, the iconic company is making more profit of late, which is kind of incredible. This is in large part due to their strategic shift to focus on fewer overall game releases as well as supporting their big IPs. Though sales were down 5.1%, their profits climbed to ¥5.37 billion. I would also venture their success is in large part due to their purchase of Atlus, which has continued to pump out incredible games ever since.
Sega continues to make money in various markets, as well. Thanks to Phantasy Star Online 2, they are making money hand over fist in Japan; and in Europe, fans continue to throw money at the Football Manager franchise. Perhaps even more important is the release of Persona 5, coming out this September, which is sure to help those numbers even more. Let’s hope their success continues, and that it spurs them to release ever better games and franchises to multiple regions.
