Safe In Our World Launches #LevelUpMentalHealth Campaign

Wednesday, May 20th, 2020

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During normal times, it’s easy to scoff at concepts like mental health. We roll our eyes and grumble that it isn’t our problem. But in times of crisis, everything is seen through a different lens. I realized just how important my own mental health is during these times of pandemic, and how fragile. Which is why I’m happy to present what Safe In Our World is up to next. I learned about the charity about a year ago with the indie project Fractured Minds, but Safe In Our World isn’t just sitting on their laurels. They’re doing everything they can to promote and support the mental health of gamers.

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Specifically, they’re launching the #LevelUpMentalHealth campaign during the UK Mental Health Awareness Week. The campaign is looking to spread the word and challenge gamers to commit to positive change during these crazy times. To read more about what’s new from Safe In Our World, just read the full press release below and check out the video. And just remember, we’re all going through this together, so we might as well support each other.

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Safe In Our World Launches #LevelUpMentalHealth Global Campaign With Support Across The Videogames Industry

The Embracer Group and More International Companies Join as Partners

Safe In Our World | Green Logo

LONDON — May 20, 2020 – Videogames Mental Health Charity, Safe In Our World, today announced the #LevelUpMentalHealth global campaign with support from major game companies across the videogames industry, kicking off during Mental Health Awareness Week – the theme this year is “kindness.” The campaign is the latest initiative as Safe In Our World continues to roll out dedicated efforts to rally the industry to support those affected by mental health ailments.

The #LevelUpMentalHealth campaign seeks to challenge the videogames industry to unite and commit to positive change, starting with workplaces, ensuring working environments are always safe and supportive of the mental health of its talent.

To join the campaign, visit and view the campaign launch video online.

As part of the initiative, Safe in our World has co-created an “Employer’s Mental Health Toolkit,” giving guidance and empowering developers, publishers, and service providers to place positive mental health at the forefront of their plans.

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Gaming companies and notables from around the world have continued to join Safe In Our World in its mission, and today the charity announced the latest partners, consisting of leading game publishers, developers and service providers committed to the cause.

Embracer Group, a parent company within the gaming industry, with over 160 owned franchises and 31 internal game studios across 40 countries joins Safe In Our World as a partner. This commitment will give Embracer Group the possibility to provide its subsidiaries with toolkits and other supporting materials from Safe in our World.

“Supporting mental health awareness is important for us. We are a growing group and with size comes responsibility. Our people are our greatest asset and by committing to Safe In Our World, it allows us to provide our subsidiaries and their employees with toolkits and information on how to engage with this issue. From us, it´s a commitment to raise awareness of mental health in our group, and this allows us to level up together,” said Karin Edner, Corporate Governance and Sustainability Coordinator of Embracer Group.

Games media business Network N, which publishes sites like PCGamesN, TheLoadout and PocketTactics, and runs a portfolio of over 120 games sites and a games marketing agency also joins as a founding partner.

“Ensuring the mental wellbeing of all of our employees is paramount to Network N, and we’re happy to join the #LevelUpMentalHealth campaign as a founding partner. As we take steps as a company, we are delighted to be involved with Safe in our World, and in this campaign to help drive the industry forward,” commented Tim Edwards, Chief Operating Officer, Network N.

In addition, Safe In Our World is delighted to welcome Auroch Digital, 505 Games, Caged Element, Camel 101, Curve Digital, Digital Bros, Explosive Alan, Fantical, Gaming Aid, Genba Digital, Heaven Media, Koeken Interactive, LKA, Mediatonic, NeoHype, ONE PR Studio, OPM Jobs, Outright Games, PressEngine, Rethink Mental Health, Renaissance PR, Sheridans, Sold Out, Take This, UberStrategist, UKIE and Wired Productions.

Leo Zullo, Chairman of Safe In Our World said, “We’re beyond proud to see so much support for our cause from the industry, but now it’s time to turn that support into action. The #LevelUpMentalHealth campaign will form a major part of our activities now and in the future.”

Safe In Our World | Leo Zullo

The #LevelUpMentalHealth campaign challenges are:

  • Commit to taking the first steps in rolling out a mental health policy in the next 12 months
  • Join Safe in our World as a partner and commit to supporting mental health within the videogames industry
  • Help spread the message to creators and players by sharing messaging and signposting inside the workplace and externally to players via media channels.

Safe In Our World welcomes interest from developers, publishers or service providers globally. To find out how, please visit:

Officially unveiled in 2019 on World Mental Health Day, Safe In Our World is an accredited charity supported by industry luminaries, veterans and ambassadors across the world, and its mission is to create an online destination where people can seek help, gain access to resources and information, and discover stories from real people within and surrounding the games industry.

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Safe In Our World aims to enable conversations by destigmatizing the mental health conditions; helping a generation of creators, professionals and players come together in support of each other.

In 2020, Safe In Our World will make more announcements and share updates on its efforts and impact to the global gaming community. It continues to work with Rethink, Gaming Aid, Take This and other mental health organizations around the world.

Safe In Our World is a registered charity in England and Wales no. 1183344 but its objectives and mission is global.


About Josh Speer

Josh is a passionate gamer, finding time to clock in around 30-40 hours of gaming a week. He discovered Operation Rainfall while avidly following the localization of the Big 3 Wii RPGs. He enjoys SHMUPS, Platformers, RPGs, Roguelikes and the occasional Fighter. He’s also an unashamedly giant Mega Man fan, having played the series since he was eight. As Head Editor and Review Manager, he spends far too much time editing reviews and random articles. In his limited spare time he devours indies whole and anticipates the release of quirky, unpredictable and innovative games.