BANDAI NAMCO have announced their newest creation; a company in Barcelona called Bandai Namco Mobile (BNM). This company will focus on development and marketing of mobile entertainment outside the Asian market. The company will officially be open in 2020, and they will start staff recruitment in the coming months.
Read more about this upcoming company in the press release below.
PRESS RELEASE
BANDAI NAMCO ENTERTAINMENT OPENS NEW MOBILE COMPANY – BANDAI NAMCO MOBILE
SANTA CLARA, Calif., – (August 1, 2019) – BANDAI NAMCO Entertainment (BNE) today announced the creation of a new company in Barcelona, Spain, which will be focused on the development and marketing of mobile entertainment outside the Asian market: BANDAI NAMCO Mobile (BNM).
Focusing on growing the mobile business within the Network Entertainment Unit within BANDAI NAMCO group, the new company will unify overseas mobile development and marketing efforts, allowing for more flexible and collaborative content creation and marketing activities for western audiences.
“Setting up a separate company for all our western mobile development and marketing allows us to react better to market tendencies and create higher quality content at a faster pace, as part of our long term vision for the business,” commented Naoki Katashima, CEO of BNE Europe, BNE America, and BNM. “We hope you look forward to great entertainment delivered by BANDAI NAMCO Mobile.”
“The choice to settle in Barcelona was not a difficult one,” noted Tatsuya Kubota, COO of BNM. “The city is not only one of the most beautiful cities in the world, it’s also the hotbed for international video game development and home to the best talent the mobile industry has to offer.”
BANDAI NAMCO Mobile will open its doors in early 2020, while staff recruitment will start in the coming months.
