For the past year, Microsoft has been criticized for its lack of high-quality first-party software compared to Sony and Nintendo, and it seems the company has heard this criticism loud and clear. During its press briefing at E3 2018 not only did it announce acquisitions of several third-party studios, it has launched a new studio called The Initiative. Located in Santa Monica, California, The Initiative will be responsible for bring new games and experiences to Xbox players. From their official website:
We’ve been given the freedom to explore, try new things and operate like an independent studio, with the backing from one of the biggest companies in the world to do something bold and different. The industry is headed in an exciting direction, and we see an opportunity to create amazing new game experiences of the future.
While it’s unknown when we will get to see the fruits of The Initiative’s labor, it’s clear Microsoft knows it needs better first-party support for its platform and is in the process of solving that issue.
