OPINION: Koei Tecmo Has Nothing to Fear

Tuesday, November 24th, 2015

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Koei Tecmo | Dead or Alive Xtreme 3

(This opinion is mine and mine alone, it does not necessarily represent everyone here at Operation Rainfall. This is the original link to the quotes: https://www.facebook.com/deadoralivegame/?sk=posts%2F757819724322115&app_data

And an archive link just in case the above doesn’t work: https://archive.is/KmUZc)

Dead or Alive Xtreme 3 has been the subject of a lot of interest for niche gamers. For months we were left wondering whether Koei Tecmo would ever localize the latest game in its Dead or Alive volleyball/bikini beach playground spin-off series. They’d been kind of wishy-washy about it, first saying that it was going to be for Japan and Asia only, then saying there might be a chance if there was enough interest. In the past, it would have been a no-brainer, right? But now it seems that an unnamed Team Ninja representative on the Dead or Alive Game Facebook fan page has replied to a user asking whether it will ever come to the US or EU, saying that there are no plans at this time. The following are two quotes from the rep:

We do not bring DOAX3 to the west and won’t have any plan change in the future. Thank you for asking.

Do you know many issues happening in video game industry with regard to how to treat female in video game industry? We do not want to talk those things here. But certainly we have gone through in last year or two to come to our decision. Thank you.

It’s the second paragraph that interests me. It’s no secret to me that there is an ongoing cultural clash going on within the West, a social media battle taking place with regards to how women are portrayed in video games, as well as their social standing in the industry. It’s a battle that we ourselves are constantly at risk of being dragged into, although we have decided as a site to stay out of it and hope that things turn out for the best.

Koei Tecmo Dead or Alive Xtreme 3 | Sunset

However, it would seem that Team Ninja’s representative has also been paying attention to what’s been going on in the past year, and so the company has passed judgment on us. They’re implying that because of this debate gamers are having, we might not be able to handle the content in Dead or Alive Xtreme 3. Ironically, because they were so afraid to get backlash over the release of this title, they got it anyway from their customers who would have been more than happy to open their wallets for them.

This is absolutely nonsensical. You mean to tell me, with your release of Dead or Alive 5 Last Round back in February, that we aren’t ready for this game? Even though you continue to give us costume DLC content for that game, which, I’ll be blunt, does get pretty racy with the designs? Now you’re concerned? I don’t buy it. You promote Dead or Alive 5 Last Round on every social media platform you can. (Love the schoolgirl costumes you just came out with, by the way.) What is the difference between that and this game, other than the fact that we see the girls in bikinis more often? They’re just having fun playing beach sports. God help us if we ever really did decide that is something we can’t handle. And it’s not as if Koei Tecmo would be taking a huge risk with their IP, this is a spin-off they’ve done two times before.

Koei Tecmo Dead or Alive Xtreme 3 | Nyotengu shrug

There is a growing concern lately that Western publishers of Japanese games are self-censoring before they decide, if ever, to release their products over seas. This is a time where we need publishers to stand up for the artistic freedom that creators and artists have produced. Not water it down or take it away from us on a whim in fear of someone’s delicate sensibilities. I praised Atlus some time ago for taking a chance with Dungeon Travelers 2, which I think is an excellent dungeon crawler, but one I recognize isn’t going to appeal to everyone because of its ecchi content. Marvelous/XSEED Games releases Senran Kagura games without hesitation or fear. And that’s sort of the point, isn’t it? Those companies know damn well who their audience is: it’s the niche gamers (both male and female) who don’t mind sex appeal/ecchi content one bit. They really would have bought these products and they have made themselves heard loud and clear that they want this game.

Only now they’re going to have to resort to importing the English Asia version because of this short-sighted decision. Some of them might not even bother and just move on.

In the future, we would rather you ask us if we wanted it rather than trying (and failing) to properly gauge the market based on a cultural clash of ideals, just as you had with Yoru no Nai Kuni (Nights of Azure). Those are your actual customers asking you to reconsider your stance. Just think about it, Koei Tecmo. That’s all we ask.

About Joe Sigadel

Joe is the reporting manager for oprainfall, he is also a broadcaster on Twitch and loves showing off many of the games we report about on his channel. He has also been known to defended Senran Kagura from those who only want to accept it at face value.

  • Wolfe

    Well said Joe. I hope this makes its way over here on the heels of the petitions being launched. I will buy it on principle alone.

  • PanurgeJr

    This site has not decided to stay out of what it calls a battle; it has fostered a climate in which reactionary opinion runs unchecked in the comments, presumably to claim plausible deniability when things get particularly toxic. I’d like to agree with the premise of this opinion, but it has been shaped to cater to a vile, thoughtless element that I want nothing to do with.

    • Joe

      If you really believe that, then why are you here? I’m not here to police what you or anyone else says, nor do I have any control over how strongly our readers react. If you feel we need moderators in the discussion, that’s something I can talk about with the others. For now, I hope everyone can respond to each other civilly, like adults.

    • PanurgeJr

      I’m here, for the time being, because content still outweighs the community. But current trends suggest both will change, perhaps soon. And you do have control over one aspect of your readership, namely what type your content is likely to attract.

    • Wolfe

      Current trends suggest that people are fed up with censorship and preachy moral grandstanders. As they routinely become throughout history when it becomes a problem, as it is now.

      You’re on a website that was founded in reaction to poor treatment of a consumer audience. One that yielded very strong results for said consumers, while also benefiting the company who spurred their audience. With that in mind, perhaps you should reconsider -your- presence here.

      Since are clearly not your kind of people.

    • PanurgeJr

      We are not living in an historically censored era. That you make such a claim supports my thesis.

    • Keichi Morisato

      we are living in a historically censored era of video games. many games that have come to the west from Japan were censored for one reason or another, and many niche Japanese game fans are getting tired of being treated like little children. not only that, but there are a lot of very loud people who have gotten a lot of media and political attention for the call of censoring video games more than what they already are.

    • PanurgeJr

      Allow me to retort: nuh-uh.

    • Keichi Morisato

      Anita and Zoe went to the UN and called for censorship of the internet, so… yes.

    • blackice85

      We’re not allowed to complain until they’re throwing our video games into a bonfire.

    • PanurgeJr

      Nobody has ever thrown your games into a fire. The only fire is your pants.


    • Wolfe

      And you’re clearly angry. Might I recommend stepping away from the keyboard for a bit? Perhaps a nice walk in the park to clear away some of that nasty pent up frustration?

    • PanurgeJr

      Actually to relax I enjoy gaming. What I don’t do is whine and bitch like a whiny little bitch that other people also want to enjoy gaming without having to put up with the bullshit of entitled preadolescent whiny little bitches. Like every single gamergater, who seem to believe that a second point of view is the ultimate evil.

    • Wolfe

      Really? Because looking up and down this thread you look -very much- like a self-entitled, whiny little cunt. So why don’t we cut the crap here. You don’t like that people aren’t behaving the way you want. And it infuriates you to no end. And that makes me very, very happy.

      Like I said below, you’ve got a really rough couple of years ahead buddy. ‘Cause the world doesn’t sing and dance to your tune. And if there’s one thing a megalomaniac like yourself can’t stand, it’s not being able to control others.

      Cheers, bitch.

    • PanurgeJr

      You’ve called me a SJW, cunt, bitch, and megalomaniac, which I can only assume you spelled correctly because of a predictive keyboard. All of that proves the point I started with, that Operation Rainfall has courted a readership that thinks that serves as discourse. Everything you’ve claimed about me, like being upset that others don’t agree, or being infuriated that others don’t behave as you wish, has applied to everything you’ve written. Just as I knew it would when I first cast out my trolling net. That you apparently haven’t yet noticed you’ve been trolled I find utterly hysterical, and will laugh with each and every obscene rant you send my way.

      P.S. The world doesn’t sing or dance to anyone’s tune. I realized that probably before you were born. The anger you reference can only be your own.

    • Wolfe

      That’s an awful lot of words for ‘I don’t like you.”
      Try to keep it to under 100 characters next time.

    • PanurgeJr

      I’ve still typed fewer characters than you have. 12345678901234567890123456789012345678901234567890

    • PanurgeJr

      So…no. That’s not what happened.

    • Wolfe

      Your thesis is based on personal expectation and little else.
      Going to be a rough set of years ahead for you.

    • PanurgeJr

      What does that even mean? Seriously; what could you possibly think I’ll find rough? Because I don’t buy into your reactionary dogma? I can only interpret what you say as a threat. Which is Gamergate play number one.

    • Wolfe

      I like that you play the Gamergate card so early into the game. Clearly anyone who takes a stance of their own is part of the perpetual boogieman of the internet, yet?

      Your tactics bore me SJW. Hurry and leave the site, lest you contact the UN to report the harassment you’ve experienced here.

    • PanurgeJr

      Labelling me a SJW and demanding I leave proves your reactionary Gamergate status.

    • Wolfe

      So in other words, “No you.”
      How original.

    • Nicholas Perry


      A threat? Take a chill pill. What you claim to complain about to begin with and your own statements thereafter seem to contradict each other man.

      So take a step back.

    • Keichi Morisato

      “it has fostered a climate in which reactionary opinion runs unchecked in the comments, presumably to claim plausible deniability when things get particularly toxic.”

      like yours?

    • Hogtree Octovish

      So in other words, they allow people to freely speak their minds.
      How terrible of them.

      And I wouldn’t classify people complaining about a game not being released in their region for bullshit reasons “reactionary”.
      Especially on a site that was *created* for the purpose of complaining about a game (or three) not being released in a certain region for (different, but still) bullshit reasons.

      ((By which I mean, the reasons for not releasing the game(s) is bullshit. The reaction is quite valid in my opinion.))

    • PanurgeJr

      No, those are not other words for what I said. But, yes, you completely have the right to mischaracterize what I or anyone says, they have the right to allow you to, and I have the right to call you out on it. And I’ve read enough of your “arguments” to know that you are in dire need of calling out.

    • Hogtree Octovish

      Okay, then.
      Explain what you mean by “reactionary opinion runs unchecked in the comments” and how that is OpRainfall’s problem.

      Nobody’s being harmed by people saying nasty things on a video game website’s comment section, so I don’t see any problem with having them up.
      And if other people’s opinions are *that* offensive to you, just ignore them.

      And if you feel like I’m “in dire need of calling out”, then bring it.

      That *is* what comment sections are for, after all.

      Argument and counter-argument.
      If it’s just going to be an echo chamber, what’s the point?

    • PanurgeJr


    • Neckto


    • Nicholas Perry

      So, you are saying they should be censoring people with extreme views you don’t agree with?

      That sounds oddly familiar.

    • PanurgeJr

      I didn’t say that. Nor am I surprised that someone thinks I did. Far too many people, you included apparently, think the right of freedom of speech is the same as the privilege of having hateful, mindless speech accepted with no resistance.

    • Wolfe

      You’ve spent this entire thread slandering people. You are the last person who should be citing ‘hateful, mindless speech’ you poor excuse for a troll.

    • Hogtree Octovish

      Pretty sure that it is or it wouldn’t be called “freedom” of speech.

      Although, I do agree that *actual* hate speech (like threats of violence, for example) should be called out by other people’s free speech.
      That *is* the resistance, rational debate.

      (Although, if it is *actual* threats of violence and not just trolling on the ‘net, then sure, criminal charges should exist, but that’s a totally different argument.)

      Only problem is: You haven’t actually cited any instances of “hate speech” outside of people disagreeing with you.
      So it does kind of come off as you just wanting to censor people for the sake of censoring people.

  • Miragos

    Exactly. Koei Tecmo has nothing to fear. SJWs won’t stop whining
    regardless of how many titles Koei Tecmo chooses not to localize or how
    much they self-censor their titles.
    But SJWs don’t have any impact on
    sales. That’s the great thing about the meritocratic structure of
    gaming: A niche audience can keep a whole genre alive by continuing to
    demand. But if publishers, localizers and PR fear them, SJWs have a huge
    impact on supply and the whole structure collapses.

    Why do they fear them? What do they think would happen if they choose not to censor their games?
    fanservice-centered games might get some (insignificant) backlash, but
    they will get one regardless of how much they censor.
    Then how about Nintendo?
    I have never seen any notable backlash against an uncensored Nintendo game.

  • Nicholas Perry

    ” this is a spin-off they’ve done two times before.”
    3 times actually. But I don’t recall if we got that one for the PSP in English.

    But seriously, that’s just baffling.
    Developers shouldn’t have to be afraid to release whatever they want. If you don’t like it or object to some of the content in it. It’s a game. Don’t play it, and keep your mouth shut.

    I’m all for gender equality, when and where it actually matters. In the REAL world. If you want games or anything “Fictional”to pander and cater to your interests, look for those games that already do or go make one yourself. (And there are plenty of media including games that are aimed at women. If I had a nickel for every romance novel aimed at women that came in to my place of work for sale in contrast to the number of books aimed at men. I’d be a rich man!)

    These people wanted to do insert thing here. So they did. It’s what this entire industry is based on.