Nintendo Announces Major Mobile Partnership with DeNA, New “Project NX” Platform

Tuesday, March 17th, 2015

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Nintendo-DeNA Mobile Partnership

Two major announcements have happened early this morning for Nintendo. The first is that the console and game developer has entered a business alliance with mobile games developer DeNA. The arrangement will see financial capital being exchanged between the two companies as well as DeNA being allowed access to Nintendo’s IPs for use in the mobile market space. CEO Satoru Iwata did confirm that these will be new titles and not ports of existing games and will take nothing away from the dedicated gaming platforms of the 3DS and Wii U.

The partnership will also bring about a new membership service that will replace the outgoing Club Nintendo. This will be accessible from mobile devices, PCs, and dedicated consoles. No word on if this will be a free or paid service but it does appear to be a step in the direction of having accounts similar to what Sony and Microsoft have with their platforms. The service is expected to launch Fall 2015.

Nintendo's New Membership Service

And while it wasn’t announced in the press release from NOA, Iwata did announce in the press conference in Japan that Nintendo is working on a new platform code named “NX”. It is unclear what this new platform will be, whether it is a home console, a handheld console, or maybe something along the lines of that watch that was rumored a month ago. We’ll be sure to let you know when more details come to light.

If you want to watch the full press conference, check out the hour-plus long video below. If you want to see the slides in English, click here.

Go to the next page to read the press release from Nintendo of America.

About Jeff Neuenschwander

Jeff has been a supporter of the website and campaign since the beginning. Joining in for E3 2012, he worked his way up the ranks quickly, making it to the Editing Manager post at the beginning of 2013. Jeff has a wide variety of tastes when it comes to gaming and pretty much likes anything that is quirky, although his favorite genres are Action, Platforming, and RPG. Outside of gaming, Jeff is a musician, being trained as a trombonist for Jazz and Classical music, and holds a degree in Sound Recording.


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  • Razorfall

    A step in the right direction finally. I really hope this turns out well for them.

  • Taiyaki

    I don’t think this is very good news. Nintendo’s survival depends on them being exclusive with their IP’s. If you start getting Mario games on mobile even if they’re bad it might hurt console sales with kids and such.

  • Josh S.

    Accounts sound good, but not sure about the other thing…