PlayStation Vita Sales Quadruple in Japan After Price Cut

Tuesday, March 5th, 2013

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Red-Blue-PS-Vita

When Sony dropped the price on the Vita in Japan from ¥24,980 to ¥19,980, it was clear they were trying to stimulate demand for their struggling handheld, as it was routinely getting stomped by the Nintendo 3DS in its own market. In fact, the only time I remember it keeping pace was during the release week of Persona 4 Golden. That price drop went into effect on the 28th of last month.

It looks like we’ll see a big change when we get the sales numbers for the week post price-drop. Hiroshi Kawano, Sony Online Entertainment’s president, said yesterday that sales numbers for the Vita have nearly quadrupled. Even if Kawano is referring solely to the week before in comparison where Vita sales would have certainly been less, Sony has to see this as a good thing. Even when quadrupled, it’d be getting outsold almost 2 to 1 by the 3DS, but it certainly would give them a chance to make a dent where they’ve had little traction until now.

One has to wonder if similar results could be achieved in the west… but that’s a story for another time.

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About Daniel Gulyas

Daniel is a third year business student from Texas who got his start in JRPGs with Final Fantasy 8 and has loved them ever since. His three biggest passions are video games, technology and baseball, with anime being a growing fourth. He occasionally Let's Plays on the side as a hobby.




  • Mizu D

    Good for Vita in Japan! A good start but not enough, they still need to fend off the upcoming heavy hitter for the 3DS such as MonHon 4 and Pokemon.

    But here oufff….not only they need a drop price but there isnt much killer apps games, Killzone not coming out until September and most release here until then isnt going to move unit.

    It is fun to give us freebies games…but my 4gig memory card is full and i dont want to shell out for them expensive 32 gig…

  • Now, see, Sony? This is why you have to be careful with your pricing. Now, you just have to work out the problem with your memory cards.

  • smacd

    I’ve read that it might actually be cheaper to import a Japanese Vita than it is to buy one in the US now. I haven’t done the math though.

    Personally, I’m more interested in a PS3 price dropped. I’m shocked there was none after the PS4 announcement.

    • It might happen when the PS4 launches or possibly a little bit before it. I’m pretty sure one will happen since the PS4 is coming out.

    • Are there any issues with importing? Like will everything be in Japanese or can I change the language settings and will there be any restrictions in games, hardware, etc.?

    • smacd

      I honestly don’t know. The system itself is region-free, so you should be able to play localized games just fine. What I don’t know is whether its possible to change the system language settings to English, or whether you can connect to the local PSN store.

  • Gemnist

    Really, this is just a rip-off of Nintendo’s August gimmick. But then again, this is the market, which I don’t understand. Let’s hope that, in time, the equally-struggling Wii U will use such a gimmick to get out of the well for once (with or without Lassie’s help).

  • >Implying that this was because of the price drop and not Senran Kagura Shinovi Versus…

  • Jeff Neuenschwander

    The numbers are in. It is actually an increase of 5.5 times over last week.