Ubisoft Reveals Official Watch_Dogs Box Art

Friday, February 22nd, 2013

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Watch_Dogs box art

Following up on yesterday’s announcement that Watch_Dogs will be heading to the PlayStation 4 and Wii U, Ubisoft has released the official cover for the game—and, well, simply put…it doesn’t impress. I’m well aware that we’re in dire times, as Ken Levine had to explain why BioShock Infinite needed a bland cover months ago amid protests. It would be risky not to have a simple cover that appeals to the average Joe, who’d pick a game off a store shelf simply because the box art had a dude with a gun on it. The difference this time, though, is that the dude with a gun has a smartphone in the other hand. So I completely understand why it needs to be done and just wanted to remind others who might feel the same way.

No, I’m not making a big deal out of the cover, just simply making an observation. We’re living in a day and age when we’re surrounded by box covers with nothing but white dudes with guns striking dramatic poses. I guess I just miss the creativity of cover art that sparked your imagination and conveyed the kind of experience that awaited you. Instead, we now have cover art that exists only to appeal to a wide audience.

But I digress. I’m not here to claim the game is doomed, nor am I judging the game’s quality based on its cover art. Like Bioshock Infinite, Ubisoft could compensate by making a Watch_Dog limited edition with much more detailed and creative cover art.

Watch_Dogs will be released on the Xbox 360, PlayStation 3, PlayStation 4, Wii U, and Windows PC. No official release date has been stated.

About David Fernandes

(Community Manager) David is an assistant admin and community manager at oprainfall. He joined the Operation Rainfall Campaign at the beginning, and became one of the staff as the first wave of new volunteers were needed back in mid June. He is an avid video game collector, and lover of most game genres. David spends much of his time in a futile effort in clearing out his ever growing video game backlog.




  • Lightthrower

    Yep, almost another eyes down chin up box cover… sad sad

    • Bob

      Big-fucking-whoop-dee-doo.

  • I don’t really care about boxart now that I’m downloading games.

  • While it is generic, you can see the lines and boxes coming out of his phone, which suggests that they at least put some effort into making the box art resemble gameplay.

  • Disappointing. This does not do any justice for Watch Dogs at all. But then again, most boxart – Japanese AND Western Developers alike – these days fail to impress me.

    • ZanetheWise

      At least the smartphone,which seems to be the game’s hook, made the cover. That’s something.

  • Guest

    Looks like the cover will win “Parent’s Scapegoat of the Year” Award.

  • ZanetheWise

    Maybe they could just take out the gun and leave it otherwise unchanged? Aw, who am I kidding? That would probably cut their sales in half. =/

  • *does movie guy impression* “In the future, iPhones will have dotted lines that connect to people’s faces” 😛