Sony Not Cutting Vita Price Outside Japan

Thursday, February 21st, 2013

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PlayStation Vita

IGN reports today that Shuhei Yoshida, president of Sony Computer Entertainment Worldwide Studios, has offered some clarification regarding the Vita’s pricing. Sony recently cut the price of the PlayStation Vita down to ¥19,980, or about $215 USD. When asked if the system would see a similar price drop internationally, he burst that bubble.

“When you compare the pricing of PS Vita across regions because of the value of the yen, in Japan the system has been priced the highest,” Yoshida said. “We have been selling the PS Vita for 25,000 Yen — that’s more than $250 when you compare the exchange rate. It’s a region-by-region based decision, always.”

As for Vita memory cards? Turns out those aren’t going to go down in price at all. Keep in mind that the smallest memory card (4 GB) is only $20, while the biggest memory card (32 GB) is about $100. By comparison, you can get a good 32 GB SD card for your 3DS for around $25 on Amazon.

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About Kyle Emch

Kyle has been studying music at college for about three years now. He's played the piano since he was 6 years old and has been recently been learning how to write music. He has followed the Operation Rainfall movement on Facebook since it started and was happy to volunteer for the website. Just don't mention Earthbound or the Mother franchise around him.




  • FrancisUnderwood0482

    Definition of ARROGANCE
    : an attitude of superiority manifested in an overbearingmanner or in presumptuous claims or assumptions
    :SCEA

  • You could have also titled this, “Sony refuses to give consumers a reason to buy a Vita.”

  • With this news in mind, why does anyone expect the PS4 to cost anything less than $600. Just hope that $600 means it still comes with a hard drive, and not sold separately.

    • If you DO have to pay for a hard drive, my guess is it will be 10 times as expensive as PC drives, just like Vita memory cards are currently 10 times more expensive than similar SD cards. After all, we need to help Sony recoup the losses on their “cheap” $600 hardware. :/

    • FrancisUnderwood0482

      I’m basing this on nothing/ intuition but I think Sony will shy away from the un-magical 599 price point that was received so frostily last go-round. However it IS Sony we’re talking about so I’m guessing 450-550$ depending on the model (if they go the multiple model route). Still a tough sell in these economic times. Also extra controllers aren’t going to be cheap with built in speaker, touch pad, and gyroscopes/accelorometers. I’m thinking Console, Game, Extra controller and you’re looking at about a 700$ investment (closer to 8 here in Canada because of sales tax). Still an incredibly pricey proposition, especially when you factor in that there’s no built in DVD/ Blu-Ray (in the sense that it adds value like it did for the PS3 and PS2 especially where it was an actual factor in peoples purchasing decision.) bauble to help convince the thrifty.

    • Charlotte Buckingham

      PS3 – $1000 in Australia on launch. I dread to think what the PS4 will be.

  • madmofo145

    Eh, I can actually see some logic here. My guess is that with no big release on the immediate horizon that they figure that a price drop won’t cause a huge spurt in sales outside of Japan, and that they’ll be better off eeking out the extra money per sale now, and dropping the price at E3 when excitement over the console will hopefully be much greater, although sadly they could also wait to do a holiday price drop to coincide with PS4 release. While disappointing, it’s now almost a guarantee that the price will drop this year, it’s more a question of when, assuming Sony still maintains some sanity.

    • FrancisUnderwood0482

      “assuming Sony still maintains some sanity.”
      No longer a safe assumption.

    • madmofo145

      Very true, as they still haven’t realized that asking us to pay 4 times market value for memory, while also asking us to pay more then retail for a digital download of a game, may not encourage those of us with Vita’s to go the digital route. I’d still like to believe they have some business sense though.

  • An Tran

    In other words, I’ll buy a Vita next year. Or the year after.
    At the very least they could bring back White to America this year and cut the 3G model’s price down to $250 for both NA and EU.
    Still, my first sentence (or second) applies even if they do the above.
    Though, if they do another bundle this time bundling Soul Sacrifice or God Eater 2 with a White 3G Vita with AT LEAST a 16 GB memory card for $250, then I’d buy one this year.

  • Bullshit! The yen is undervalued atm. Either Yoshida skipped basic economics (ever heard of purchasing power parity?) or he’s sending Vita to die in the west. And I’m pretty sure it’s the second option.

  • Xx_Kares_xX

    I honestly don’t find the cost of the console itself all that unreasonable.. but the added on $100 for a memory card to make the console USABLE for a ‘hardcore’ gamer such as myself really is a dick move.

  • Dan

    They are lucky I already have a Vita. This is a stupid choice, though.

  • Ibi Salmon

    You have got to be kidding me. At least lower the cost of the memory cards.

  • Good thing I bought mine while I was in Japan… with a duty-free discount as well. XD