GameStop Working Towards Digital Re-Sale

Thursday, July 26th, 2012

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The video game industry has been becoming more digital in the past few years.  Following suit in an effort to continue with used game success, totaling about two-and-a-half billion dollars in revenue this past year, GameStop is looking into ways to re-sell digital software.

“It’s very interesting,” CEO Paul Raines told “There are some technologies out there in Europe, and we’ve looked at a couple that are involved. We’re interested; it’s not a meaningful business yet. Right now we’re not seeing that as a huge market, but I think we’re on the leading edge. There are a few companies, a few start-ups, out there that we’ve talked to that are doing this.”

A logical move by the video game juggernaut, this news comes nearly three weeks after European courts ruled that the re-sale of digital products, video games included, is a legal practice.  Though this doesn’t affect those of us in North America, the possibility of that being the case here is pretty good.

So far, GameStop buys and re-sells hard copies of games as well as selling codes for certain downloadable titles.  If GameStop can figure out the technology behind re-selling digital video game software, it would provide a valuable asset to gamers in the future.  This would allow gamers to be able to sell back, return, or trade-in digital games just as easily as it is done for retail copies, whether it is for a bad game or one that a player no longer wants and would like to sell/trade in.


About Jeff Neuenschwander

Jeff has been a supporter of the website and campaign since the beginning. Joining in for E3 2012, he worked his way up the ranks quickly, making it to the Editing Manager post at the beginning of 2013. Jeff has a wide variety of tastes when it comes to gaming and pretty much likes anything that is quirky, although his favorite genres are Action, Platforming, and RPG. Outside of gaming, Jeff is a musician, being trained as a trombonist for Jazz and Classical music, and holds a degree in Sound Recording.