GameStop Working Towards Digital Re-Sale

Thursday, July 26th, 2012

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The video game industry has been becoming more digital in the past few years.  Following suit in an effort to continue with used game success, totaling about two-and-a-half billion dollars in revenue this past year, GameStop is looking into ways to re-sell digital software.

“It’s very interesting,” CEO Paul Raines told “There are some technologies out there in Europe, and we’ve looked at a couple that are involved. We’re interested; it’s not a meaningful business yet. Right now we’re not seeing that as a huge market, but I think we’re on the leading edge. There are a few companies, a few start-ups, out there that we’ve talked to that are doing this.”

A logical move by the video game juggernaut, this news comes nearly three weeks after European courts ruled that the re-sale of digital products, video games included, is a legal practice.  Though this doesn’t affect those of us in North America, the possibility of that being the case here is pretty good.

So far, GameStop buys and re-sells hard copies of games as well as selling codes for certain downloadable titles.  If GameStop can figure out the technology behind re-selling digital video game software, it would provide a valuable asset to gamers in the future.  This would allow gamers to be able to sell back, return, or trade-in digital games just as easily as it is done for retail copies, whether it is for a bad game or one that a player no longer wants and would like to sell/trade in.


About Jeff Neuenschwander

Jeff has been a supporter of the website and campaign since the beginning. Joining in for E3 2012, he worked his way up the ranks quickly, making it to the Editing Manager post at the beginning of 2013. Jeff has a wide variety of tastes when it comes to gaming and pretty much likes anything that is quirky, although his favorite genres are Action, Platforming, and RPG. Outside of gaming, Jeff is a musician, being trained as a trombonist for Jazz and Classical music, and holds a degree in Sound Recording.

  • Oh god no.

  • I think this is a great idea, it will be the way to keep the big three fair about their prices once games have gone completely digital. We’ve already seen how poorly they’ve kept game prices on their digital stores as it is. Some games are being sold for full retail price still when you can easily pick up a brand new hard copy for only $20, and a good majority of the Download only games are priced at much higher than what they are really worth. There are a few good deals, but for the most part digital downloads are not friendly to many gamers.

    • Ah, but by how much is GameStop willing to lower the prices of those games? Re-sold games is Gamestop’s main source of income. Unless Gamestop is willing to drop the price of digital versions of retail games drastically (by about half), then don’t expect to see fair prices for digital games any time soon.

      Then, of course, you have to consider whether Gamestop will want to give the publishers/developers any of the profits from those re-sold games. They’re unwilling to do it now, so what makes you think they’ll be willing to do so with digital games?

    • RyanOPR

      It will be no less than what it is now, save five bucks or something. People will just eat it up. Why? I have no clue. You can do way better on EBay.

    • RyanOPR

      Well, not with digital obviously, but you know what I mean.

  • RyanOPR

    I’m fine with it. Granted, I don’t shop at Gamestop, but if they can figure it out, perhaps other retailers I do shop at will use it. Amazon for example.

  • I wonder how this is going to work.

  • I wonder how the big publishers will deal with this. The main reason they want to move to digital is because they don’t like used game sales. Sony and Microsoft have even been planning features to lock game discs to a single console or account. I can’t see them being happy about this unless they get money from each resale. I’ve never seen a market so greedy in regards to resales as the video game market. When I buy a chair used, the furniture market doesn’t flip their lids about not getting money. Because even if they would want more money, they are smart enough to know that they got their money the first time it was sold. Same thing for other things. Only a scammer would think they have a right to the money from each sale after the first. If I make a statue, sell it to somebody for 1000 dollars, I don’t have the right to any more than that. If they sell it for 900, to somebody else, and I complain, then that would mean I valued it higher, because then I would want more than the 1000 for the item. Essentially what I would be doing is trying to charge twice for the same item. I like video games as much as the next guy, and want game developers to get paid as well, but I don’t think it’s right to have their hand in every sale involving a game they made. If I buy something, the thing that proves it is my property, is that I can sell it. If I am forbidden to do so, or forced to give more money to the people I bought from when I sell it, then they are saying, I never really bought anything, not a product at least. That is, a product is not involved, a service is.