Aikatsu! is an idol anime generally aimed for a younger audiences. However, in Japan an the anime has accumulated a large amount of adult viewers. To save these fans from embarrassment, theater Shibuya Toei will air the the anime for 18+ audiences only.
Additionally, the screening will allow loud cheering and penlights to encourage moviegoers to experience the show as they would a live concert.
Aikatsu! will screen three times over three separate days, July 15, 22, and 29.
Aikatsu Stars! the film that follows after the events of the anime, will premiere on August 13.
You can watch the trailer below:
https://youtu.be/SG40rNyXX7c