Electronic Arts, better known as EA, hosted their 2016 E3 press conference this year as EA Play. They opened the show with an ode to gamers. A promise that they are working for them and will correct their past mistakes. Oh, if only they didn’t care so much about advertisements.
EA’s press conference hosted loads of unnecessary and lengthy scenes of e-sport and ESPN promoting that, by the time Mass Effect: Andromeda was announced, one most likely lost interest. Everything from the awkward announcers to the back and forth between Los Angeles and London felt like classic EA gimmicks. And we will never forget when Manchester United’s manager got on stage for no reason at all. They even took time to announce a new e-sports tournament with a prize pool of an obscene amount of money. Additionally, Titanfall 2 received a single player campaign that should be called The Iron Giant: The Video Game.
The highlight of the show came when a very nervous member of Zoink Studios took the stage to announce Fe, an adventure in an open world painted in purple and black. This adventure game seemed incredibly promising as the most unique title shown at EA press conference.
To conclude, they closed the show with some behind-the-scenes footage of Star Wars content with people telling us how good their game is going to be. Thanks, EA, for kicking off this year’s E3 in the best way possible: as a train wreck. I’m only left with one question? With so many sports games, where’s the Blitz?
Oh, and Battlefield 1 seems promising.
