Square Enix has recently announced on their twitter that they will be including a new exclusive offer on their online store. You know, the one that uses Digital River as their service. Well, for any $200 purchase of physical products you will now receive a lanyard that features the 16-bit Final Fantasy characters on it. So instead of Square Enix selling the relatively inexpensive lanyard by itself, the memorabilia will only be bundled with much larger purchases.
See the opinion piece by our own Oscar Tong that covers similar questionable decisions Square Enix has made over the years.