GameStop is one of the biggest video game retail chains in the world, but it hopes to broaden its horizons to potentially more lucrative markets. At their 2014 Investor Day, CEO Paul Raines announced plans to open several hundred new retail stores that specialize in AT&T and Apple branded smartphones and tablets. Dubbed “GameStop 3.0,” the idea is to lessen the company’s reliance on video games by expanding into other “game-adjacent” markets.
The retail stores at the center of this plan are Spring Mobile, an AT&T store which will receive 200 to 250 new stores, and Simply Mac, an Apple store that will get 20-25 new stores. GameStop also plans to close 120-130 of its own stores during this fiscal year. GameStop 3.0 marks a bold new outlook for the long time specialty retailer. It will be interesting to see what the future holds for the company in the coming years.
