By Paul Kainoa Vigil / July 23rd, 2015
Around the start of this month, Siliconera posted an article featuring translated comments from an interview conducted by Famitsu.com with SEGA Games CEO Haruki Satomi. SEGA Games itself is a subsidiary of the company we know as “SEGA” at large, known as SEGA-Sammy Holdings. Satomi himself is the son of SEGA-Sammy Holdings’ CEO Hajime Satomi.
The interview attracted much attention for its unexpected level of candor from Haruki Satomi, especially (in my opinion) considering his position within the company. The themes of perceiving fans to be losing trust in SEGA, the anxiety of the future of Japanese gaming industry investment in console gaming, and the nurturing of popular SEGA IPs quite clearly hit a nerve among many. It was the source of spirited discussion on a variety of gaming media outlets and discussion forums. Siliconera’s own original article received a high volume of comments, and the news outlet was fortunate enough to receive a follow-up statement from Haruki Satomi via e-mail, which I’ll reproduce below.
Seeing our fans across the world respond to our recent interview with Famitsu, lets us know we’ve made the right first step in acknowledging who we are and where we want to be. Sega is dedicated to bringing you quality gaming experiences and becoming a brand you love and trust again. – Haruki Satomi, SEGA Games CEO