Club Nintendo to be Discontinued – Something New in Development

Tuesday, January 20th, 2015

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Club Nintendo | oprainfall

Anyone who has recently visited the Club Nintendo page saw an announcement that they may not like.

Club Nintendo | Discontinuation

It looks like the reward program, that has been going for about six years, will soon come to its end. The reason given in this notice is “in order to focus on planning for a new customer loyalty program for our fans, we’ve decided to wind-down the Club Nintendo program.” So, I guess we will see “at a later date” just what they mean by a new customer loyalty program.

The program is set to end on July 1, 2015, and all of your precious coins will be deleted. In order to soften the blow (which I doubt is possible as the people that I’ve spoken with seem rather upset about this), they are adding dozens of downloadable games, and a limited quantity of exclusive rewards items. This will be done in February, so you still have plenty of time to let this all sink in before you decide which games you would like to purchase with your coins one last time.

In addition to the dozens of games being added, all Club Nintendo members will get a free download code for Flipnote Studio 3D (in February), as a “small token of appreciation for your loyalty.”

You might be wondering about any new games that you purchase. Can you use those to help build coins up towards purchasing all of these new to be added games? No. Not really. Anything purchased after 1/20/15 will not be eligible for registration.  Also, according to this announcement, it seems that any “information in your Club Nintendo account will not be transferred to the new loyalty program.” Use ’em or lose ’em, I guess.

Other dates to note are:

  • March 31st, 2015: “Last day to earn Coins, register products with Club Nintendo, and sign up for new Club Nintendo membership”
  • June 30th, 2015: “Last day to redeem Coins or access your account on the Club Nintendo website. Club Nintendo program shuts down at 11:59pm PT on 6/30/2015.”

Check out the full announcement here and let us know what you think of Nintendo’s “out with the old and in with the new” attitude regarding the loyalty rewards program. Are bigger and better rewards in our future?

About Crystal Colwell

What's up everyone? Crystal here! I spend my time writing up the news for you all and keeping us all up to date with incoming game info from Japan. I do a little bit of everything else around here, too. 🙂 Happy Reading!




  • SirPrimalform

    Does this apply to Europe or just the US? Ours uses ‘stars’ rather than ‘coins’. I’m curious as to whether I need to spend all my stars or not.

    • Kelechuckuw K.c.W

      yes it does

  • Josh S.

    I am super bummed. What I’m most curious about is the Mewtwo Smash Bros DLC, since that is supposed to be a Club Nintendo exclusive…

    • Vinicius

      CLub Nintendo is gonna close for good on July, Mewtwo is gonna be given on March, and it was announced that he will be sold on the eshop eventually.

  • Josh S.

    Not to mention the soundtrack

    • Reven

      They still are, Club Nintendo isn’t closing until July 1st, 2015, Mewtwo and the Soundtrack will both be out before then.

  • Reven

    The one part that pisses me off about this is the “No games released after 1/20/2015 are eligable” part. I’m 40 coins away from platinum, 40!, Metroid Prime Trilogy and Majora’s MAsk 3d and new 3ds would have done wonders for that, but NO, Galaxy 2 is the last club nintendo eligable game released basically. At least I have till march to get the cash to buy other club nintendo eligable games to get those 40.

  • Razorfall

    This is such BS. I can understand getting a new type of rewards program, but to not have ANYTHING transfer over? Will there still be platinum and gold rewards this year? In any case Nintendo needs to get their crap together.

    • Vinicius

      The Platinun rewards are gonna be given on April.

  • Another_Unknown

    I hope Nintendo make a new reward program for worldwide, instead of only a few countries, like nintendo club.