Nintendo Teams up with Playboy to Promote Bayonetta 2

Monday, October 27th, 2014

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Bayonetta 2 Screenshot 19

In what may be one of the oddest marketing promotions I’ve ever seen, Nintendo has partnered with Playboy to promote Bayonetta 2. While the promotion makes some sense — a big part of Bayonetta has always been her sex appeal — it’s still really bizarre to see the normally family-friendly Nintendo teaming up with an adult magazine publisher.

The promotion involves a Bayonetta-themed photo shoot starring October 2012 Playboy Playmate of the Month and noted gamer Pamela Horton rocking some sexy Bayonetta cosplay. You can see the full shoot on Playboy’s website (and while the Bayonetta images themselves are pretty tame, the rest of the website is obviously not safe for work). You can also vote on your favorite image from the set on Playboy’s Facebook page by liking it.

It seems like Nintendo is really trying to appeal to a more adult audience with Bayonetta, especially considering they specifically asked Platinum to make the game’s Nintendo themed costumes more revealing than the original proposals.

If this has you interested in the game, both Bayonetta 2 and the original game are out now both in stores and for download. And if you’re still on the fence, you can always try the demo on the Nintendo eShop. I still can’t get over how bizarre this is. But what do you guys think? Let us know in the comments!

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About Colin Malone

Colin has been playing video games since he was very young and is a fan of several genres including RPG, strategy and platformers, among others. He graduated from Southwestern University with a degree in communications and currently writes for Wii U Daily, Operation Rainfall and Inspectioneering Magazine. His long term goal is nothing less than to become the Hunter S. Thompson of games journalism.




  • Pedro Rosas

    aside that the girl is somewhat short to fit the role of Bayonetta, i”m still ok with this

    • Vanadise

      To be fair, if we try to guess her height based on her proportions, Bayonetta would be around 8′ 8″. There aren’t any girls who are tall enough for that.

    • Cameron Ward

      true, but they still could have gotten a taller model

    • EFFtendo

      Would you have preferred a model with a dick? Lol

  • Cameron Ward

    This is an interesting advertisement campaign, but the female model, while still pretty, is too short for the role. I felt like something was off about it when I saw that the model was short.

    • Andrew Ding

      good luck finding a person with legs as long as Bayonetta’s

    • Cucu

      Not saying it has to be perfect, but I’ve seensome bayonetta cosplays that are a little more accurate to her proportions. Some girls have really long legs.

  • ShawnOtakuSomething

    Before you say (So much for a kid audienced company) they had sex hotels in the past and dating toys