UPDATE: Sega Sammy Officially Announces Index Acquisition

Tuesday, September 17th, 2013

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UPDATE 2: After a confusing few hours, Sega have offically announced that they are now in possession of Index Holdings, and by extension, our beloved Atlus. It appears as if Nikkei released their article before Sega themselves were ready.

Sega will not be inheriting Index’s debt, but only their “prominent” IPS; Megami Tensei, Persona and Etrian Odyssey were all named. The transfer of Index’s assets is currently tentatively penned in for the first of November.

Now that everything’s been cleared up, how do you think it will go? Hopefully Sega bought Atlus with the intent of utilising their outstanding localisation skills, which could be good for those of us in the West.

UPDATE: Since the publication if this article, Sega have rejected Nikkei’s claim that they have bought Index Holdings via their official website.

oprainfall translator Will Whitehurst has supplied us with a translation of the text found in the above link:

Although it’s been reported that this firm’s subsidiary Sega has bought Index Corporation, this has not been officially announced by the company.

That could just mean that Sega have yet to announce their purchase of Index, but we don’t know. What do you all make of it?

Original article below:


Atlus Logo | Sega Sega Logo

For the past couple of months, Index Holdings, the parent company of video game developer/publisher Atlus, has been going through an auction in order to recover some of the ¥24.5 billion (roughly $248.7 million USD) they have claimed as debt. Auctions were expected to end late last month with an announcement coming soon after, one that we have been waiting patiently for.

Tonight, it has been reported by Nikkei that Index will be bought by Sega Sammy Holdings for a reported ¥14 billion (roughly $141 million USD). This will mean that all of Index’s properties, including the Atlus brand, will now belong to Sega.

Very little information is available as to what will happen after the transition is complete. To me, I think it’s safe to say that all projects that are in the pipeline will continue as scheduled. But for other games, smaller games looking for localization, Atlus USA… that’s a bit more cloudy. For all we know, it may now be harder for games not under the Shin Megami Tensei umbrella to make it over to the West. We’ll just have to wait and see what happens.

The transition is expected to take until November to complete. We’ll let you know when more details come about.


About Jeff Neuenschwander

Jeff has been a supporter of the website and campaign since the beginning. Joining in for E3 2012, he worked his way up the ranks quickly, making it to the Editing Manager post at the beginning of 2013. Jeff has a wide variety of tastes when it comes to gaming and pretty much likes anything that is quirky, although his favorite genres are Action, Platforming, and RPG. Outside of gaming, Jeff is a musician, being trained as a trombonist for Jazz and Classical music, and holds a degree in Sound Recording.

  • Andrew Arndt

    well thats not so bad

  • Heriel

    Actually… I´m scared…

  • Charlotte Buckingham

    I’m glad it’s not a first-party company; don’t want Atlus restricted to one console.

    I hope Sega just let them keep doing what they’ve been doing, and keep making great games without interference, as well as allowing them to keep bringing their games Westward.

    Maybe Sega bought them so they can utilise their localisation talents? (I am well aware that may be wishful thinking)

    • Xaxal_Ravenguard

      Actually, they have good precedent to get them for localization (I am almost that’s the reason, especially since they likely closed their own localization houses).

    • GBAer64

      Do you think the fact that Nintendo owning Sega also will have an impact to this? Or am I wrong?

  • DigDugDude

    Considering how well Sega gets around to localization (PSO2, Yakuza, ect.), we can only hope Atlus USA and Ghostlight are able to keep doing what they’re doing.

    • Xaxal_Ravenguard

      Hopefully, Atlus fixes that.

  • davidvinc

    Sigh…. They didn’t release any of the 7th Dragon games or the Shining games. This does not bode well for Atlus in the west.

    • Xaxal_Ravenguard

      Or, it could bode well for PSO2 fans.

    • RagunaXL

      it would be nice if atlus could release those series to the US. but you are probably right…

  • Jason Honaker

    What happens to the rest of the debt? Does Sega take that over, or is it written off?

    • Jeff Neuenschwander

      Not quite sure. I’m not familiar with any part of Japanese bankruptcy laws. It could be something where Sega assumes the 11 billion left. It could be that Sega gets the names, IPs, and such while a renamed Index company is left with the remaining debt (like the original GM renaming itself Motors Liquidation Company and forming the new GM out of the profitable models from old GM; new GM went on while MLC handled all the remaining bankruptcy issues).

    • Jason Honaker

      Have you seen this? http://www.segasammy.co.jp/japanese/ir/what/whatsnew.do?recid=2270

      I can’t get a good translation of it, but via Google translate, it sounds like Sega Sammy is saying that it’s not true.

    • Jeff Neuenschwander

      We just saw that. Will translated it and we’ve updated the article. It’s possible that Nikkei just jumped the gun before Sega could finish dotting all the I’s and crossing all the T’s (or whatever the Japanese equivalent is). We’ll be sure to figure out what’s going on soon enough.

    • Jason Honaker

      Thanks. Sounds pretty ambiguous :-/

  • multibottler0cket

    I just hope they let Atlus continue to have control over what games they make and for what system. Atlus has been good about mostly keeping a series on the same platforms, like SMT and Etryan Odyssey on Nintendo platforms, Persona on Sony platforms, etc. I don’t want to see any of this back and forth BS.

  • Christian Schoff

    All of you seem to be forgetting about Sega’s contract with Nintendo.

    • davidvinc

      What contract? They’re releasing tons of stuff for the PSP in Japan and Yakuza etc. on the PSN here.

    • Christian Schoff

      All old stuff. Not new games.

    • Charlotte Buckingham

      The partnership was only for Sonic games.

      You do realise Yakuza 5 was recently announced as a Sony-exclusive, right?

    • Torchman007

      Ya don’t know what that guys going on about. Contract is for 3 Sonic games.

      On the other hand, if Atlus is allowed to handle SMT exactly as it is now, Persona 5 will be on Sony, everything else on 3DS >_>

    • Ken Krumbach

      Thats only for three sonic games.

  • ag3ntxii

    Maybe SEGA SAMMY saw the install base Atlus had in North America and bought them based on said install base. It would be a smart move. Buy a company with a strong presence, in a region that the buyer could never penetrate or get a hold of the market.

  • Tom

    It would be a dream come true if Sega helped Trauma Team release in EU.

  • Dimitri Theodosakis

    I´m scared too, since what if games not Shin Megami Tensei would sega allow be released international

  • Matt

    The nice thing about Atlus was that they would release small niche titles that other companies would not have taken the risk to launch outside of Asia. Giving SEGAs track record lately for both releases and quality games, I feel a bit sick to my stomach.

  • MCL

    Brb, gonna go jump off a bridge.

    • Reiswindy

      Coming back as a ghost? I’ll restrain myself from trying to summon a Persona until we get to see the end-results. Maybe… just maaaaaaybe this will turn out ok…

  • Well, down the well we go, and it’s not going to be a good ride either. SEGA drops the ball on 99% of everything they do.

  • Yu BiitchesandHennessy Narukam

    Let me keep my SMT games LOCALIZED and we’ve got a deal.

    As long as we’re getting localized SMT games I don’t care. Throw Sonic easter eggs in. I don’t give a fuck.


  • mantas

    as long as sega have nothing to do with dark/demon’s souls in any way, i’m good…

    • Help! Patchy is choking!

      atlus has nothing to do with them either

  • Francisco Maciel

    =’/ Farewell, Atlus games.

  • Ken Krumbach

    Calling it now persona 5 will have perfect chaos and Dark Gaia as Personas.

  • Roberto Ruiz Contreras

    Pitchforks & Torches

  • John Ellis

    People need to chill out. They said the company would be an extra source of income. So the company continues operating as before and SEGA take a share of the profits. Are you going to stop buying the games now and then not get any released in the west just to prove a point.

  • Xaxal_Ravenguard

    And before anyone jumps on the doom train remember, it’s Sega Sammy who bought them. Not Sega. It could be like the arrangement between Rockstar and 2K Games in that they are separate, but both owned by Take Two Interactive.

  • An Tran

    Sega huh? Looks like we won’t be getting most of Atlus’ games anymore…

  • Jason Honaker

    I think this might be a good thing. Atlus does great localization work, and they seem to kind of go in cycles on publishing/developing great games. Yes, they publish fantastic games like Demon’s Souls, 3D Dot Game Heroes, Persona 4 Golden (and dev), and Catherine (also dev); however, the do put out some average-to-bad games, like Rock of Ages, Game of Thrones, Cursed Crusade, and God Mode.

    If Sega does the right thing, they will give some of their Japan-only titles for Atlus to bring out, like Shining Force, Phantasy Star, Valkyria Chronicles, Initial D, and Yakuza–along with SMT and SMT Persona, etc.

  • RagunaXL

    TIGHT! I love sega and I love atlus. atlus brings us (the west) games that we ordinarily wouldn’t get. sega dangles those types of games in front of us. Sammy… Sammy makes pachislo slot machines :/ there is a best possible scenario in there. hope we get it!