(Report) Target to Sell PlayStation Vita for $199

Saturday, August 10th, 2013

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PlayStation Vita

Are any of you out there still waiting for that eventual price drop for the PlayStation Vita? Well, in a little over a week, your dreams of becoming an owner of Sony’s newest handheld could come true. Now, although this is not an official universal price drop, Target stores around the United States will be selling Vitas for $199. The generous sale begins Sunday, August 18, and will come to an end on Saturday, August 24.

PlayStation Vita

This news comes in the form of a leaked Target advertisement that we can assume was meant to be shown the following week. Nonetheless, this is fantastic news, and should make up (to some, at least) for Sony’s Japan-only price drop for the PlayStation Vita revealed back in February. Since it doesn’t seem like the official price drop for Sony’s handheld is coming elsewhere anytime soon, I highly suggest you jump on this sale like white on rice. And, if you’re on the fence about whether the Vita’s game catalog warrants a purchase, check out our guide to Vita games to help make the decision easier. I assure you, you will not regret it.


The PlayStation Vita is also available for purchase on Amazon.com:

About Arik Yates

Former Contributor- Arik (yes, it's with an "A") is an aspiring video game journalist and professional monster hunter. He joined Operation Rainfall in January of 2013 and has been following since the Xenoblade days. His gaming obsessions include Uncharted, Secret of Mana, Chrono Trigger, No More Heroes, and Bioshock.

  • Coarse

    Great price. That’s around what I paid for mine, used, with a couple of games.

  • 11037

    Why does everyone’s thought automatically go to a price drop whenever there’s a sale? Can stores just not have a sale on a probably overstocked item that they’re not selling? Sure the Vita needs a price drop and especially more games, but I find that whenever there’s some sort of sale people assume it’s going to mean a price drop. Those two have nothing in common aside from reduced prices.

    • Marcus J. Hopkins

      I would slightly disagree with that. When large retailers start to drastically reduce prices beyond $50, it’s generally because they’re trying to move merchandise. That tends to set a trend for other retailers to try to move merchandise, as well, which in turn sends a message to manufacturers that it’s time to lower the price, especially when interest in the Vita is largely absent in the West, and it’s only gradually picking up steam after just over a year-and-a-half.

  • Red

    yup then they can spend another 100 on the memory card…

    • chris

      It’s not that bad. an 8GB stick can be had for $20 and will hold your saves plus 3-4 games. I was annoyed with it at first too, then I realized back in the day we were paying $30 for the 8MB PS2 mem cards.

    • Back in the day

      Who paid $30? They were $20. And they held enough space for saves of ~15 games.

    • smacd

      Who cares what we did 10 years ago? Before that the games had onboard batteries to save, and the move to disc media required memory cards, and that type of memory wasn’t cheap. Now we have systems with 500GB hard drives, and you can use SD cards like the 3DS where 32GB runs for $20. You have to pay 5x that much for the Sony proprietary memory used in the Vita, which is completely insane.

    • Arik Yates

      Try about $20 bucks cheaper for the largest.

  • RagunaXL

    that’s alright! we waited for our 3DS to hit the $179 sale at target. if phantasy star online 2 ever came out to vita, i’d want one. if not, ehh. fiddled with my brothers it’s cool, and worth way more than $199

    • Arik Yates

      100% agree. Really looking forward to a Phantasy star announcement, but the current line up of games along with access to the various PSP and PSX games – that I didnt have a means to play – have been keeping me vastly entertained.

  • kdog254

    Argh, during the middle of the month…. always. Not gonna have money for this.

  • Matt

    I think people would end up regretting it if the rumours about a redesign, potentially a model with internal memory, come true. I’d give it a month, until after TGS, or at the very least GamesCom, which is in less than two weeks, before jumping on this. This is a good deal, though, for what it’s worth.

    Personally speaking, I have bought Vita games over the past year, but I have no system. I’m patient, and the prospect of a redesign is a tantalizing one.

    • Lord Ackercocke

      I was so stoked to grab one but your comment gives me pause. Back to my original plan then of waiting for an official price drop and maybe just maybe some sort of redesign.

    • An Tran

      I thought I was the only one! I have Soul Sacrifice ready, but no Vita yet. Hopefully Sony realizes that there ARE plenty of people who WANT the Vita, but won’t get it until Sony officially makes a good-value deal i.e. slash the price of the current model and memory cards, offer more color options and/or release a new and greatly improved model at a competitive price.
      Otherwise the 3DS will dominate the Vita more than DS did the PSP.

    • smacd

      Not a bad idea. I was thinking about getting P4G when it was on sale, despite having no Vita. I may end up getting some of the upcoming games on sale, despite no plans to get a Vita for at least another year or more.

  • An Tran

    Really hoping for an official price drop at Gamescom and more colors. Maybe wait til they make a new model Vita that has an actual HD screen, not that blurry mess that Sony fanboys insist is “HD”.

    • Marcus J. Hopkins

      HEARD! If I hear one more Sony Fanboy tell me it’s actual HD, I’ll punch a bitch.

    • Arik Yates

      Sorry you feel that way about the OLED screen. My personal experiences thus far with my PlayStation Vita have been wondrous! Especially with Muramasa Rebirth, Dragon’s Crown and Uncharted: Golden Abyss. The screen really brought out the colors unlike my 3DS does! I love both of my handhelds, but when it comes to graphics and resolution the PlayStation Vita takes the cake.

  • Also drop the prices on memory

    If Sony doesn’t make a permanent price drop before the PS4 comes out while simultaneously trying to push Vita cross play as a differentiating feature the company has lost its mind.

  • chris

    I got a great deal on a Vita a few months back. It was a repackage at Target, which dropped the price to $175. Then I added on my Team member discount (10%) and redcard discount(5%) to drop it even further. Also it came with a $50 GC which I used to get 3 months of plus and an 8GB stick, so the Vita, 8GB stick, and plus for about $160

  • Tom Greene

    Hope it comes bundled with a memory card…lol