GungHo CEO Looking to Surpass Nintendo

Friday, May 31st, 2013

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GungHo Online Entertainment CEO Kazkuki Morishita

Look out Nintendo; you have a new rival aiming for your crown. GungHo Online Entertainment, makers of the highly successful iOS and Android title, Puzzle & Dragons, is looking to knock the old industry giant off its throne.

GungHo CEO Kazuki Morishita has admitted to having Nintendo in his sights, expressing in an interview with Bloomberg that he wants “to top Nintendo’s sales” by the time he retires.

While his challenge to Nintendo can be seen as quite audacious, the 39-year-old Morishita holds Nintendo to the highest esteem. “I want to make people think whatever GungHo does is fun, like they do at Nintendo,” Morishita said to reporters. “I respect Nintendo.”

GungHo Online Entertainment is a rising star in Japan, as the company generates revenue of $3.4 million a day thanks to the 14 million fans of Puzzle & Dragons. GungHo made a revenue of 30.9 billion Yen ($307 million) in the first three months of 2013. This figure was a third of Nintendo’s revenue, but GungHo’s sales grew ninefold in that same span of time, a massive difference to Nintendo’s one percent growth.

The old software giant might need to take GungHo seriously as the up-and-comer saw its shares surpassing Nintendo’s own, temporarily.

Puzzle & Dragons

Nintendo may find itself a rival in GungHo, but it also finds a business partner. Puzzle & Dragons will be ported to Nintendo’s own 3DS portable, titled as Puzzle & Dragons Z. This 3DS port of Puzzle & Dragons is going to be available in Japan, in winter of this year. There was also a recently announced localization effort for the West, but no announced release date for now.

For more information on GungHo Online Entertainment, you can visit their English site.



About Samuel North

A writer at Operation Rainfall, a lover of videogames, and an insomniac who can't tell what day it is. There really isn't much else interesting to say, except that I've eaten an entire box of ramen noodles in one sitting.

  • Ha! Good luck.

  • Axle_Magnum

    I’ve never heard of them. They have a long way to go, assuming they ever get there.

    • Raymond Dwyer

      They might be better known as the company that acquired Grasshopper Manufacture earlier this year

  • Jonah Rosen

    HA! HAHA! That’s funny! What’s next? Microsoft is going to claims to “Kill” the PS4 with the XBONE? Oh wait…that actually happened, and is just as unlikely.

  • The day they create as something as innovating as Ocarina of Time it would be the day that video games are not popular

    • True Gamer

      no, that would just be the day they create a great game.
      If someone in fact made a game as innovating as Ocarina of Time I doubt that would be they day videos games were no longer popular.
      OoT was great but you need to pull your fanboy head out of your ass.

  • Roberto Ruiz Contreras

    Actually a few weeks ago their Stock rose higher than Nintendo for a few days and then it fell like a brick below what it was originally worth

  • Warboss Aohd

    come an’ talk when we get Grandia 4 an’ Lunar 3…….Dragon Song don’t count.

  • This is a great goal for them. I’m glad to see Gung Ho working towards becoming a company with a reputation similar to Nintendo’s. I for one am greatly enjoying Puzzle and Dragons and am beyond excited for the upcoming 3DS version. I also really enjoy Ragnarok Odyssey and am looking forward to what they put out with Grasshopper.

    So, what I’m trying to get at is the fact that I’m excited for them. There’s nothing else to say here.

  • Guy

    I want what this guy is smoking