By Kyle Emch / April 18th, 2013
Capcom recently lowered its sales forecast again for Resident Evil 6 and DmC Devil May Cry to 4.9 million and 1.15 million, respectively. In light of this, they’ve tried to figure out why they aren’t making as much money on these games as they thought. Their suspicions for their financial woes include a “delayed response to the expanding digital contents market”, “decline in quality due to excessive outsourcing”, and “insufficient coordination between marketing and game development divisions in overseas markets”.
So how are they going to fix this perceived problem? One of the ways is to “raise the quality of their games” by re-evaluating games that are in-progress and moving to in-house development. They explained that certain titles would be discontinued either due to an “inability to respond to market needs” or, in the case of outsourced games, “not being compatible with current business strategy”. Capcom didn’t give any names on which titles are being canned, though.
Other ways Capcom will fix this problem include “improve global communication between development and marketing divisions” and getting a stronger hold onto the digital market. And by that, they mean an “increase in and promotion of DLC (downloadable content)”. They didn’t say they would raise the quality of their DLC, though. Just that they’d increase the number of DLC they would make and promote it more heavily.