JEFF’S MUSINGS: Rune Factory, XSEED, and Natsume’s Future

Thursday, February 7th, 2013

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This is the first of hopefully many editorials from one of Oprainfall’s Editorial Heads, Jeff Neuenschwander. The series will focus on many aspects of video games and anime. The musings posed by the author are only his, do not reflect the opinions of the Oprainfall staff as a whole, and are meant to create an open dialog with readers. Enjoy.

Rune Factory

Rune Factory 4 – Coming to North America Soon

Back in November, we ran a post about how XSEED wanted to localize Rune Factory 4, the newest game in the Harvest Moon spin-off series. During that time, I got into a little discussion with a user with regards to why XSEED shouldn’t be allowed to localize it.

They started with this [edited for clarity]:

[Um no, I want Natsume to localize it. It’s kind of their thing. Hell, I’d bet that Natsume is already working on localizing the game. Why would anyone even ask XSeed? It’s not as if Natsume isn’t going to localize it. Stupid Facebook commenters…]

I responded:

First off, nothing has been confirmed, whether it is Natsume localizing the game or not. Second, Natsume is not the only North American publisher of Rune Factory games. Third, Frontier was very good and was done by XSEED.

They then replied:

[That was only due to a temporary contract dispute between Natsume and Marvelous. That has been cleared up since. There is no reason to think that anyone other than Natsume would be localizing the game. Oh, and all of the Rune Factory games have had fantastic localizations…]

In a way, the user sounds like one of those fanboys that raged when Bayonetta 2 was announced for Wii U only. But the user is right about something and gives me a good launching point.

Rune Factory

Natsume HAS done a fine job localizing the Harvest Moon and Rune Factory games. I can’t argue with that. I’ve played both Frontier and Tides of Destiny and, while each game has gameplay aspects that bug me (not the fault of either XSEED or Natsume respectively), I found the localizations of both to be well done.

But to say that Natsume should be the only one that publishes these games is like saying that Bayonetta 2 shouldn’t be a Wii U exclusive because the first game wasn’t on the Wii – which, in turn, is like saying that Final Fantasy should only be on Nintendo consoles because the series started on the NES. Stuff happens, things change.

Rune Factory

Flash forward to January 31st. XSEED announces that they will localize Ys: Celceta, Valhalla Knights 3, KILLER IS DEAD (Woohoo, though slightly disappointed that it’s not a Wii U game), and – of course – Rune Factory 4.

Now, I’m not going to stand over here and gloat about how the user got it wrong – I will however gloat about this (I’VE GOT 2 RIGHT SO FAR!). But I do have an explanation as to why it happened.

Harvest Moon was created by a company called Pack-In-Video. Pack-In-Video would merge with Victor Entertainment to become Victor Interactive Software. They would then be acquired by Marvelous Entertainment, which would then merge with AQ Interactive and Livewire to form Marvelous AQL.

Marvelous AQL pretty much owns the rights to both Harvest Moon and its spin-off Rune Factory. Marvelous AQL just so happens to be the primary owner of localization company XSEED Games. Therefore, from a logic standpoint, it makes sense that Marvelous AQL wants to keep the game in-house and let XSEED localize it.

Rune Factory

Now, I’ll never claim to know what the business standpoint would be. I don’t know what Marvelous AQL would have received from Natsume had they localized Rune Factory 4 as opposed to what they will receive with XSEED localizing the game. I’ll leave that with the parent company.

But a precedent is emerging between Marvelous AQL and XSEED. Valhalla Knights, originally developed by Marvelous Entertainment, has been a mainstay in XSEED’s gaming line-up since the first installment. Half-Minute Hero was developed by Marvelous and localized by XSEED as well. And since AQ Interactive had a hand in developing The Last Story, who else besides Nintendo and XSEED could’ve had a claim to localize this game?

Now, that doesn’t mean that everything that Marvelous AQL touches will be localized by XSEED. After all, I get the feeling that Ubisoft may have something to say if a third No More Heroes game pops up. However, I think we’ll start to see a shift in where a game starts getting localized, particularly with companies in XSEED’s position.

Rune Factory

But what happens now with Natsume and Harvest Moon?

But where does that leave Natsume? The long time publisher of the Harvest Moon series looks to be on the outs with the Rune Factory series. How long will they even hold onto the Harvest Moon license before Marvelous AQL passes it to XSEED? Would Marvelous AQL even do that to begin with?

For Natsume, the unfortunate nature of modern game localization is this: XSEED has an inside track with being under the Marvelous umbrella while Natsume is alone in the rain. Their future in this business is cloudy at best. At any moment, Marvelous could move Harvest Moon to XSEED, taking away Natsume’s major license since the Super Nintendo.

What would Natsume have without the Harvest Moon series? Reel Fishing? Yeah, real nice. Lufia? Okay, I’m sure that new installment will be revealed any day now. Gabrielle’s Ghostly Groove and Monster Match? They would be better off dumpster diving than depending on a campy Halloween-themed series. They need something to legitimately fill that void.

And there is reason to be alarmed, particularly if you work at Natsume. In this new economy, almost nothing is sacred and nothing is too big to fail. You don’t have to look much farther than at THQ and what they’re going through right now. They were one of the 4 big publishers as recently as last year. Now, they’re literally nothing.

Rune Factory

Natsume – In Need of Serious Help

So, to XSEED, congratulations on staking a claim to all of our money with the awesome localization announcements of the past month. You guys definitely earned it.

However, to Natsume, keep your wits about you and be ready to jump on anything. Pretty soon, you’ll need it more than you know.

About Jeff Neuenschwander

Jeff has been a supporter of the website and campaign since the beginning. Joining in for E3 2012, he worked his way up the ranks quickly, making it to the Editing Manager post at the beginning of 2013. Jeff has a wide variety of tastes when it comes to gaming and pretty much likes anything that is quirky, although his favorite genres are Action, Platforming, and RPG. Outside of gaming, Jeff is a musician, being trained as a trombonist for Jazz and Classical music, and holds a degree in Sound Recording.




  • Guest

    You got it all wrong. Natsume still is 100% in control of both Harvest Moon and Rune Factory. XSEED is simply taking over localization. Natsume is America is basically just marketing and downloadable games. It means Natsume can stay profitable and continue developing the games in Japan while XSEED can take care of their specialty – localization. XSEED has no in-house developers.

    • Jeff Neuenschwander

      Natsume is just a localizer, just like XSEED. Marvelous is the developer and the outright owner of the franchise.

      And if Natsume was in complete control of Harvest Moon and Rune Factory, then why is XSEED localizing the game? Wouldn’t that be like Nintendo having Sony publish a Mario game?

      And Natsume may still stay afloat but might not have the same presence as before, going from a name to an obscurity. It’s basically the opposite of what XSEED is doing right now.

    • Guest

      Like I said, the US branch of Natsume does localization and marketing, just like XSEED. But in Japan, Natsume has a full team of developers that play a major role in the creation of the games. Read the credits for every HM or RF game and you’ll see. Just like AQ Interactive played a major role in developing The Last Story but they get zero credit from fans, the same thing goes for the games Natsume helps develop without their logo on the American box.

      If you’re so intent on spelling doom for Natsume, I guess it would just be for the handful of US staff. Harvest Moon and Rune Factory are about as niche as niche gets, its hard to think they were out to build a name for themselves as a publisher.

  • YUNO

    Natsume isn’t in any sort of danger. They just released Harvest Moon: A new beginning. Pretty sure if they just released that Marvelous isn’t in any case angry with them. Chances are Natsume is so busy with everything else they didn’t have time to do Rune Factory 4.

  • Natsume owns the copyright for the Harvest Moon franchise in North America, Marvelous is basically obligated to involve Natsume in the localization of that franchise, also I don’t think XSeed getting Rune Factory 4 was a good thing, they overuse anime dub voice actors…

  • Lufia2RemakeSuckedAnyways

    If XSeed localizes this, Natsume is officially dead.

  • Excuse me but rune factory hasn’t had that great of a localization lately. They never even released rune factory oceans on the wii and made it ps3 exclusive. DAMN YOU RISING STAR GAMES!
    But what do you care? It’s not like any of you care if a game gets localized if it’s not america where it’s not going to come.

  • Ronnard

    Natsume still have Harvest Moon and I don’t know what the deal is with Rune Factory. Frontier through gameplay videos gave me a feel for the game, when Tides of Destiny is a good game did not do the same to me. A problem with Natsume with the censorship they usually do. Most games that come from Japan get censored by a game company that brings it over. Natsume in an effort to please these parents that blame the rating boards or game companies for the parents buying a mature game with intense violence for their 7 years old and them thinking it inappropriate for the kid to have it, let alone play the game, take a step. This step is to censored the games that from Japan two through three times (inside the company), then release and localize them in the U.S.A, sometimes losing the touch the game have when doing this process and step. This is the problem I have with the Natsume company. (Final post)

  • BenoitRen

    I take issue with the statement that Natsume’s localisations have been “fantastic” and “well done”. Every localisation they’ve touched since at least 2001 has been filled to the brim with typos. Only in a Natsume localisation can you read “THIS is what I call frue destruction!”. Their latest releases, Harvest Moon: A New Beginning and Carnage Heart EXA (which they even dare ask $30 for), continue this trend. It’s downright embarrassing and I’m glad that XSEED Games will be gracing Rune Factory 4 with their superior localisation skills.

    • Jeff Neuenschwander

      The games that I have played that were done by Natsume were done well. I can’t talk about those issues if I don’t know they exist.