Whether you’re on your console, your phone, Facebook, Origin, or anything in between, EA will enable you to use a single identity while playing their games. What does this mean? Well, for the gamer it means any time you’re playing an EA game, you will be able to keep track of any of your friends that are also playing EA games, regardless of what platform they’re on. For EA, it means they’ll be able to keep track of gamer activity more easily and “embrace the secular trends in [the] industry that are creating massive growth for games,” while “[embracing] all of the new business models that come with that.”
One example of how this benefits gamers is called “appointment gaming”. In a multiplayer game, players will be able to see when their friends are online, regardless of platform, and play with them. Another example is that games will exist in a “persistent state”. This means that you can start a game on one platform, stop playing, and start again on another platform without losing your place.
EA did not give any information on when we can expect to see this system implemented into games. It’s also unclear whether this single identity will be mandatory or optional, so keep an eye out for more information.
SOURCE (http://venturebeat NULL.com/2013/02/26/ea-enables-gamers-to-use-a-single-identity-across-game-platforms-exclusive/)