NOA President Reggie Fils-Aime Retiring in April; Replaced by Doug Bowser

Thursday, February 21st, 2019

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Reggie Fils-Aime | NOA president

Reggie Fils-Aime, president of Nintendo of America

There’s a changing of the guard taking place at Nintendo of America. After 15 long years with Nintendo’s West-based branch, NOA President Reggie Fils-Aime is set to retire from his position on April 15th of this year. Afterward, Senior Vice President of Sales and Marketing Doug Bowser (no relation to the Koopa King) will succeed Fils-Aime. It will be interesting to see his approach to the role of president, given his experience with marketing.


Totally not a Koopa King

About Michael Bishop

Michael is an aspiring writer and budding game-maker who enjoys video games, books, soundtracks, movies, great fan fiction, and the occasional bowl of agedashidofu with rice. Came across Operation Rainfall during its period as a localization campaign for one of his favorite games, Xenoblade Chronicles for the Wii.


"I seek to find diamonds in many roughs, and foolishly seek to do each one better."