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Sekai Project has announced that their official mascot to be Sena Aozora (セナあおぞら – Senna Blue Sky). The lovely woman dress in blue, will be welcoming the company into their third year of publishing games.

Sena-chan is illustrated by the artist, zpolice. The artist works in Japan on various light novels, card games, and character designs. zpolice has also won the Gold Award in the 19th Dengeki Illustration Contest.

Sekai Project co-founder Chris Ling says this about the creation of Sena-chan:

Before the plans to make a mascot character were under way, there had been a lot of internal discussion about what Sekai Project would do to celebrate the company’s third anniversary. There was a strong interest in doing more to promote our brand and what better way than to create a company mascot.

I wanted something that really represented Sekai Project and the idea of a tour guide seemed to click. In my many travels through Japan I would see uniformed tour guides, with a little flag in their hand, taking groups of tourists around, and the idea of someone guiding fans into the world of games, visual novels, and beyond just took off.

As Sekai Project continues to grow, it is hoped that Sena-chan will help guide fans to the wonderful titles and products we release, and at the same time we hope that her warm, friendly smile will become widely popular with everyone. We already have plans in place to utilize her more in upcoming promotional materials, so definitely look forward to seeing more of Sena Aozora very soon.

You can follow Sekai Project on their official website.

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