Sega Profitable, Despite Decrease in Sales

Friday, May 13th, 2016

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Mario & Sonic at the Rio 2016 Olympic Games™ 4

Dragging Sonic like a veritable albatross…

Reports have come in that Sega, despite sales being down, is actually in the green. Yes, the iconic company is making more profit of late, which is kind of incredible. This is in large part due to their strategic shift to focus on fewer overall game releases as well as supporting their big IPs. Though sales were down 5.1%, their profits climbed to ¥5.37 billion. I would also venture their success is in large part due to their purchase of Atlus, which has continued to pump out incredible games ever since.

Sega continues to make money in various markets, as well. Thanks to Phantasy Star Online 2, they are making money hand over fist in Japan; and in Europe, fans continue to throw money at the Football Manager franchise. Perhaps even more important is the release of Persona 5, coming out this September, which is sure to help those numbers even more. Let’s hope their success continues, and that it spurs them to release ever better games and franchises to multiple regions.


About Josh Speer

Josh Speer is addicted to two things in equal measure : Books and Videogames. He has a degree from the University of Washington in English with an emphasis on writing. He joined Operation Rainfall last year while following it on Facebook. His two giant life goals are to write his own series of fantasy / science fiction novels and to get into the creative side of the video game industry. He is beyond pleased to now have his proverbial foot in the door thanks to the opportunity provided by Oprainfall!

  • Mr0303

    Buying Atlus is the smartest decision Sega took in years. Some of my favourite games are from them, so I do hope they are successful.

    Sega are sitting on a goldmine of IPs that they stubbornly refuse to use. They have so much potential, but they keep making mediocre Sonic games.

    • blackice85

      >Sega are sitting on a goldmine of IPs that they stubbornly refuse to use.

      That’s why everyone was relieved to hear that they’ll be hands-off with Atlus for the most part. I like Sega, but they can be silly at times.

    • I wouldn’t call some of it goldmine in sales. Quality-wise they are some of the best of their time. But many of these also became nothing more than cult hits or the dev is long gone. I hope they give some a try again, some series could find success in a new era where the industry changed perhaps in its favor.

      Thing is, Sonic and Sonic Team rarely accounts for making a lot of these series, so there is no need to be hard on Sonic that does help SEGA financially regardless of how you would feel about them.

      I think what is really cool is how much they are localizing games (in NA) compared to their problems about a few years ago. Project Diva is such example of them giving the market a chance and it pulled off for them.

  • And to think, several years ago they were in deep shit. I remember getting super nervous when SEGA bought Atlus. Happy to things are getting better for SEGA.

  • Nicholas Patrick

    You know if you’re making money on PSO2 in Japan… logic would dictate that you spread the love to other countries!

  • Dgnfly

    SEga still remains a Joke when it comes to supporting their fans considering they shafting the living daylight out of europe.