By Paul Kainoa Vigil / May 7th, 2015
SEGA, in response to an inquiry from GameInformer, recently confirmed that they will not have a dedicated booth presence at this year’s Electronic Entertainment Expo. The company plans to focus its efforts on its internal restructuring and the relocation of its offices from San Francisco in Northern California to Southern California. In addressing the query, SEGA noted that they plan to “collaborate with our various business partners for this year’s E3 show,” and mentioned that some of their bigger titles from their acquired AAA studios will be coming later this year and next year. This might suggest that SEGA games will be present at other booths, perhaps including Total War: Warhammer at a PC-related booth (PC Gaming is also receiving its own conference this year,) or Yakuza 5 at Sony’s booth since Sony and SEGA are partnering to release the game in the West later this year. There is no official comment as of yet, though.
Some of SEGA’s Japanese competitors seem to have big plans for E3 2015. Both Capcom and Bandai Namco Entertainment have direct representation and presence planned at E3 2015 (if you visit these exhibitor links, there appear to be “hints” as to the types of games being offered by these companies this year.) Square Enix has their own booth and conference scheduled for this edition of E3. With that in mind, it’s hard to not see a company like SEGA at E3 this year. However, they will be present at MomoCon 2015 in Atlanta at the end of this month, featuring panels including one discussing SEGA and localization, alongside another talking about SEGA’s 3D Classics. Incidentally, SEGA isn’t the only Japanese name missing from roll call; Koei Tecmo also seems to be absent from this year’s exhibitor list.
E3 2015 will be taking place this year from June 16 to June 18 — a little more than a month away from now.