By Crystal Colwell / July 4th, 2013
Microsoft will be holding its own press conference at this year’s European trade show, Gamescom. Some developers have been notified about the one-hour press conference, but no further details, such as the date are currently known. Gamescom will run from August 21 through August 25 in Cologne, Germany. A Microsoft spokesperson stated:
“We’re excited to be back at Gamescom this year but we’re not announcing any further details on our plans at this time. Please stay tuned for more details!”
Many are saying that Microsoft will use this chance to regain its core, reiterate the machine’s core mechanics, and help ensure its foothold in Europe. At this time, this is all pure speculation, and there is plenty of that going around. Sony and Microsoft have both been reported (to CVG) as saying that they are targeting Europe as a “heightened priority region,” that, in many ways, is more important than Japan as part of their race to win the market. More can be read about that at CVG.
What would you like to see Microsoft focus on? Is there anything that they can say or do at this conference that will change your current view of the company? Do you think that they would be doing this if they had not recently alienated many of their core?