Nintendo May Have A Press Conference Next Year at E3

Friday, June 14th, 2013

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Reggie Fils-Aime from Nintendo

We haven’t seen the last of Nintendo’s E3 press conferences after all.

“Next year and what we do at E3 next year is going to be an ongoing conversation,” says Nintendo of America president Reggie Fils-Aime in an interview, “based on what the right thing to do is for the content we have. What we are not saying as a result of this year is that the Nintendo press conference is dead.”

The decision to do a Nintendo Direct-only approach for this year comes from wanting to put the games into the hands of the attendees as opposed to just showing it to them.

“This year, we have a parade of content that once you get your hands on it, you say to yourself I gotta get this game and I mean think about it. We have all of these playable games on our floor and most of them are coming out this holiday season, three are coming in 2014.”

This mantra of putting the games into the hands of gamers has been Nintendo’s strategy throughout this year’s E3. They have done this in the past when the 3DS was first unveiled as well. This year they’ve gone as far as creating E3 demo stations in select Best Buys across the country.

The issue of waning third party support was brought up as well. Fils-Aime empathizes with their hesitance.

“We talk to EA all the time, we talk to all of our publishing partners all the time. In the end this is a simple business. First party needs to drive a large diverse install base for publisher to create content to take advantage of that install base. That is what we are looking to do, you know for any publisher what they want to say to themselves is that we have game X and we are confident that we can sell game X not only to pay off the investment but to make a profit on that game.”


About Karli Winata

Karli Winata is an avid gamer with a taste for a little bit of everything. Except for sports games. And racing sims. And definitely not hidden object games! I guess everything is too broad a term. Suffice it to say that he has been known to play hours of Call of Duty multiplayer in between bouts of Persona fusing and Star Coin collecting while saving the world/galaxy through sensibly bald space marines or plucky teenagers with impossible hairstyles. Where does he find the time to write about them?

  • NinTemple

    Title is a bit misleading. Makes it sound like Nintendo is reconsidering their choice. The reality is simply that they haven’t decided. Odds are even Sony, MS, EA, Ubisoft haven’t 100% decided what they’ll do next E3.

    So some equally meaningful article titles would have been:
    “Nintendo May Do Another ‘Nintendo Direct’ Next Year For E3”
    “Nintendo May Hold E3 Conference on the Moon Next Year”
    “Sony May Join Forces With Microsoft for ‘PlayBox 4/1 Days'”

    … in other words, “may” is quite possibly the most dangerous word in journalism. Us it wisely!

  • Ninty

    “First party needs to drive a large diverse install base for publisher to create content to take advantage of that install base.”

    lol The thing is, most of the people interested in their first party games are generally gonna only buy their Marios and Zeldas and whatnot. Basically Nintendo fans. Not very diverse, as opposed to if they had gotten more third party support from the get-go, especially more new releases as opposed to games that were out for a while.

    • TwinTails

      From my viewpoint, that’s not completely true with what happened with the 3DS. Install bases will grow which will entice 3rd parties into making Wii U games which will entice fans of those other games to buy the system. And Nintendo fans don’t only buy Mario, they’re also most likely to own multiple systems.

  • James Best

    Either ways is good with me. I thought they did a good job with this year’s Nintendo Direct.

  • ag3ntxii

    If they have something monumental to show, an E3 press con would be awesome. But, i don’t mind Nintendo Direct.

  • Stealth

    good move

  • Aiddon

    I actually hope they don’t do an E3 presser; what I liked about the Direct was that it got down to business with no theatrics that play smoke and mirrors with the audience. They showed games and games only, none of them having CG-only trailers. I found it better than the Sony and MS pressers just because it didn’t feel like two frat boys trying to out-ego one another.

    • Clinton Nix

      I kind of agree. I’m tired of watching these E3 press conferences where the business men ‘tell us’ that their product is going to be amazing, earth-shattering, world-defining, using lots of buzz words and marketing fluff.
      If Nintendo goes back to the press conference style, I’d rather them be like:
      “Here’s the games our console will have, and what will be on the show floor: [plays clip]. Here’s our new features and products [plays clip]. Now go play them on the show floor!”

  • Learning from your mistakes

    They noticed this year was a flop. Good choice.

  • Lawl.