Kazuo Hirai: The PS4’s Main Focus Will Be Games

Friday, May 31st, 2013

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By


Kazuo Hirai

Kazuo Hirai, President and CEO of Sony Corporation

It’s been a rough few days for the video game industry. The fallout that followed the Xbox One’s reveal has had many fans questioning if video games will stop being the focal point in the next generation. However, Kazuo Hirai, CEO and President of Sony Corporation, wants you to know that his company will not stop fighting to appeal to gamers.

Microsoft has found itself in an uphill battle, as many felt the Xbox One was focused more on being an all-purpose entertainment hub than a game console. However, Sony has seemingly learned a lesson at Microsoft’s expense and is ready to pounce on the opportunity. At the D: All Things Digital conference, Hirai made it clear that his company will make games the main focus of the new PS4.

“The most important thing we need to make sure we do at least initially is that we all agree and understand that the PS4 is a great video game console that appeals to video gamers,” Hirai explained to reporters. “If we miss that part then I don’t think we get the initial establishment of the console.”

Hirai seems to echo the promises that Sony Computer Entertainment has made since revealing the PS4 this year, like acquiring enormous support from third-party developers and reaching out to independent developers. This strategy has worked in the past and has been the driving focus ever since Sony’s early missteps during the PS3’s launch.

While Hirai’s appeal to gamers does show promise, he also says video games won’t be the PS4’s only focus. “We take a look at this first and foremost as a game console,” he explains. “We don’t want to end there. That’s an area we will obviously reveal and talk about in the coming months.”

Will Sony take the lessons learned from the current generation to heart? Will the PS4 be well known as a gaming device, and not just an all-purpose entertainment system? We will have to see just where Sony will take their new console when it is released during this year’s holiday season.

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About Samuel North

A writer at Operation Rainfall, a lover of videogames, and an insomniac who can't tell what day it is. There really isn't much else interesting to say, except that I've eaten an entire box of ramen noodles in one sitting.




  • Jonah Rosen

    I love Sony right now, they’re essentially pulling a “SEGA does what Nintendon’t!” style campaign.

  • Johnson Cameron

    Thing is, i truly do believe Sony will take the lead in this generation of consoles. When everyone looks at it from the beginning of their conference to today; Sony was thinking ahead, and was wise not to reveal everything and let Xboxone go first in it’s reveal. Some people said back then on the PS4 reveal “oh it’s a bad move why did you not do that?” or “Why did they not reveal the console in the first place or price tag”. This is the reason why, because Sony was smart to reveal a few tidbits of information plus games and let Microsoft go first and observe their reaction from far away.

    After Microsoft’s horrible reveal, and the doomsday device box called a console along with a hefty price tag that is going to cost more than the PS4 itself with a ton of gimmicky features that no one wants or asked for. PS4 is now primed to take first place,WII-U will now take second(with stronger sales thanks to Xboxone), and Microsoft will stick in third place now and might go the way of Sega eventually in terms of hardware.

  • vitalemrecords

    Dog and pony show.

  • John Ellis

    Shouldn’t this be obvious, I doubt anyone thinks “I’m going to go buy the PS4 so I can watch the sports channel” Now we just MS to take the hint.

  • Riiiiiiidge Racer

    Kaz just needs to keep saying the right things, and at E3 announce the PS4 allows used games and doesn’t have any of the always-on garbage.

    They’d obliterate Microsoft and be set for the next decade or so.