Nintendo’s Dan Adelman Talks About Indie Devs on eShop

Tuesday, March 26th, 2013

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Wii U eShop

Nintendo’s eShop has seen a lot of interest from indie developers over the past few months. From Toki Tori 2 to Two Brothers to Cloudberry Kingdom to Super Ubi Land to the recently announced Shovel Knight, the Wii U eShop appears to be a popular place to get indie games onto consoles. At the forefront of this endeavor is Dan Adelman, business development manager at Nintendo of America. He recently sat down with Gamasutra to talk about getting your games approved on the eShop and cited some examples of eShop success.

Here’s a snippet of said interview:

[Dan Adelman:] I like to think we’ve built up a relationship of trust with a lot of the developers on our system, so they know they can say whatever’s on their mind. And not just when they have an issue that needs to be resolved, either. We try to take a proactive stance with developers and solicit feedback from time to time. How can our development tools be better? What kind of functionality do you want to see in the eShop? How can we improve our processes to make life easier? I kind of see a big part of my role as representing the indie community inside Nintendo to make sure that we can make our systems as friendly as possible.

If you want to read the full interview, visit Gamasutra. If you’re an independent developer and you want to get your game on the eShop, you can contact Dan Adelman on his Twitter page.

About Kyle Emch

Kyle has been studying music at college for about three years now. He's played the piano since he was 6 years old and has been recently been learning how to write music. He has followed the Operation Rainfall movement on Facebook since it started and was happy to volunteer for the website. Just don't mention Earthbound or the Mother franchise around him.




  • My favorite game on the Wii U so far is an indie game. Here’s hoping there are more great indie games on Wii U in the future!

  • FrancisUnderwood0482

    as far as I’m concerned eShop games are, as yet, the only reason I would even consider purchasing a WiiU. Until the name-brand IP’s start hitting anyway.

  • Spookyryu

    Let’s support to Nintendo with this amazing news