Sega Closing European Offices and Focusing on AAA Franchises

Friday, June 29th, 2012

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As part of a plan to streamline the company, SEGA of Europe boss Jurgan Post announced that they would be closing five European offices in France, Germany, Spain, Benelux, and Australia. Though, last I checked, Australia wasn’t part of Europe, or even remotely close to it. But I guess “four European offices and one Australian office” doesn’t quite roll off the tongue. The UK offices will still be open, though.

He also said that SEGA will be focusing on its four most popular franchises: Sonic the Hedgehog, Football Manager, Aliens, and Total War. “At the moment for us those are the four IPs we are talking about, they are our AAA IP. At the moment we are looking into options of course, but it’s not like we are already developing some other titles in addition to that, no.”

This bit of news is particularly upsetting, since this essentially means that the futures of games like Rhythm Thief, the new Hatsune Miku game, Super Monkey Ball, and several other, more established franchises are in question. Though, he did say that they would also keep pushing digital games throughout the next year, so there’s that.

Incidentally, if you want to pre-order Rhythm Thief, Amazon is shaving $10 off the pre-order price. Also, you can download the demo for this game right now on the eShop if you want to try it out, first.

UPDATE: It turns out that GameStop is also shaving $10 off the price of this game. So, you can pre-order here or in stores, if you want. I checked to see if other stores are releasing it for $30, but GameStop and Amazon are the only ones that are doing it, so far. I’ll update again if I find another store releasing it at $30.

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About Kyle Emch

Kyle has been studying music at college for about three years now. He's played the piano since he was 6 years old and has been recently been learning how to write music. He has followed the Operation Rainfall movement on Facebook since it started and was happy to volunteer for the website. Just don't mention Earthbound or the Mother franchise around him.




  • So what is Phantasy Star Online then? Chopped liver? Apparently so.

  • Derozx

    It’s a real shame, i have loved Sega in the past, i believe whoever is the CEO of their company needs to do a better job on the decisions being made. They have not put out not so many good titles and have milked the fans of Sonic until a lot of have just have had their hopes up(I.E Sonic Episode 2).

    Jet Set Radio being out for PSN download,Sonic Generations, Sonic Adventure for digital release, Yakuza series were smart moves and will help keep them from going under. But i believe like George says Phantasy Star should be released on console, it would be not that smart to do so. In my opinion Sega needs to focus on more IP’s like Yakuza, and a new RPG and just essentially some newer ideas, it’s not impossible for them really.

  • John Ellis

    I wish Sega would realise that people don’t just know the name Sega because of Sonic, they once had a huge array of IPs and now they want to streamline it down this much.

    • It’ll be interesting to see how Project X Zone does in Japan and, hopefully, North America and Europe. Maybe that’ll get people more interested in SEGA properties like Smash Bros always does.

  • I hope to god this doesn’t interfere with the Western release of Anarchy Reigns, considering that it’s been done for a long time now and can even be played in English on the region-free Japanese import version.