OPINION: Nintendo Refuses to Innovate with New Super Mario Bros. U

Wednesday, June 20th, 2012

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This is something that many gamers like myself have suspected for a while now, but New Super Mario Bros. U producer Takeshi Tezuka has just confirmed that the New Super Mario team wants to put as little change and innovation into their games as possible. This officially makes the New Super Mario Bros. series the new Call of Duty.

“We know that there are all types of Mario games” says the producer. “So for us, with the New Super Mario Bros series, we don’t really need to mess with it. This is what people want. Peach will be kidnapped by Bowser, and Mario will move from left to right. This is what people want.”

Yep. This is what people want, alright. People want the exact same game we’ve been playing for the last few years. Forget innovation or new, interesting ideas. We don’t want things like that in our games. Am I right!?

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About Kyle Emch

Kyle has been studying music at college for about three years now. He's played the piano since he was 6 years old and has been recently been learning how to write music. He has followed the Operation Rainfall movement on Facebook since it started and was happy to volunteer for the website. Just don't mention Earthbound or the Mother franchise around him.




  • Honestly, as long as they continue to innovate with the 3D Mario games, I don’t mind. I probably won’t play all of the NSMB games, but for people who want them, I don’t mind.

  • Dan

    Atleast they are suing some new ideas in the same exact game.

  • I often get sick of people who insist that every single game a company develops needs to be some sort of innovative, radical new idea. Nintendo isn’t one of those companies that only produces one game at a time, where not innovating with a game is a huge risk. Sometimes I just WANT to play more of the same exact gameplay with new levels and power ups in the mix.

  • I think you’re misunderstanding. The way I see it is they don’t want to mess it up too badly. Of course they’ll continue to add new power-up and gameplay, but nothing too radical

  • I think there may be nuances lost in translation here. I don’t think Tezuka is saying they don’t want to make new and innovative games, its just that the New Super Mario Bros. brand is a very specific style of Mario game that should stay true to its design.

    They can make Mario games that are new and innovative, but with a different title — like the Galaxy brand of Mario games.

  • First of all, I’d like to take the opportunity to apologize for that particular article. Something about the way the producer phrased that statement angered me severely and I failed to keep my emotions in check while writing it, leading to some things that I shouldn’t have said. The last thing I want to do is become some whiny little shit whenever I write an article. So, for what it’s worth, I’m sorry for going off the handle with this one.

    Having said that, I still have some strong opinions about the New Super Mario Bros. series and the Mario series in general as of late. I’m not going to go into them any further until I get my emotions in check and prepare a more level-headed opinion piece about it, but I will say this. I am fully well aware of how Nintendo’s Mario series has been influential and great, specifically with Super Mario 64 and Super Mario Galaxy (which I think is one of the best Mario games ever made). And it’s BECAUSE of how innovative and great those games were that led me to react this way, although that certainly isn’t the only reason.

    TL;DR version: Sorry for acting like a complete twat in that article, I’ll have a more level-headed write-up of my opinions in the future.

  • Firethorn43

    Some things in this article are pretty ignorant. New Super Mario Brothers U is going to be a big reason for people to buy a Wii U since many people played NSM Wii. They don’t want to change the formula with this game because if it is going to help sell the console, they don’t want to give something different to an audience that wants another similar entry.

    If we are talking innovation with Mario, then just look at the 3D platformers, the Mario RPG games, and even the sports spinoffs. It HAS been 3 years (by the time U comes out) since the Wii entry, so comparing it to Call of Duty is pretty unfair, even if you add in NSMB 2 for the 3DS, which is different from U.

    I like the Strong Bad reference though. TROGDOOOOOOR!

    • As I just said, some of the things I said in this article were admittedly pretty awful since I failed at keeping my emotions at check. The comparison to COD in particular was pretty unfair. While I still stand by on certain parts of this article, those opinions will have to wait until they’re more thought-out and I’ve got my emotions in check.

  • Well the galaxy series had alot of new ideas while the classic mario like this new game for wii U should stay true to it roots, it have worked for many years without disapoint. It will ad some new ideas and frankly, when i play classic mario i want it to be the same as before.

  • bub_mario

    Didn’t see the author’s comment until after I wrote this comment….so while I’m glad he realized the tone was inappropriate. But my comment is still warranted:

    This is honestly a very bad analogy. New Super Mario Bros. series the new COD? Give me a break.

    First, look at the release dates. There are at least three years in-between each release, save for the two new releases releasing simultaneously….on different systems. They are not beating a dead horse. Platformers are not only scarce, but 2D platformers are unheard of. We hadn’t had a Mario platformer for nearly 16 years until the first New Super Mario Bros. came out on the DS. People have been wanting a new 2D Mario for years, we finally get some, and what do they do? Make gross exaggerations.

    Second, innovation doesn’t automatically mean quality. I would much rather have a handful of quality games than a failed experiment. Nintendo takes enough risks as it is, so instead of living on the edge all the time, we don’t we all enjoy something we know will be good?

    I get it, though. They games all have the same style to them(Which I personally find bland). They could at least change some of the aesthetics. But I don’t judge a book by its cover either. Have a little faith in the Big N. 🙂

    • As I mentioned before in another comment, the COD analogy was indeed a poor choice of words. Halo would probably have been a better analogy, anyway. 😛

      Also, while I understand that innovation doesn’t automatically mean quality, I’m usually more interested in franchises trying something new than I am with them doing the same thing over and over. Plus, with the right people behind the project, the chances of said risk turning out well are very high.

    • John Ellis

      I agree, if they were releasing the same game every year it would be different, but with three years between this and the last and the fact that there are some changes to it, doesn’t brand it as a COD style game.

  • Bakuryukun

    uh…sorry Nintendo, you can’t trick me. I’ve played Yoshi’s Island, so I know you can blend traditonal platforming with innovative design. You can innovate a series and also stay true to it’s roots, you’ve done it many many times before.

  • I hope this doesn’t mean Mario will become a yearly franchise. I want some space between them and some thought poured into them.

  • “This officially makes the New Super Mario Bros. series the new Call of Duty.” ― I wouldn’t be able to express myself better. Short but well-done article! Though maybe I would like to read some more ranting about how Nintendo feels like screwing up their own games… lol