>Operation Rainfall open letter to Satoru Iwata president and CEO of Nintendo Ltd

Wednesday, August 10th, 2011

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Mr. Iwata:

On behalf of many 3DS owners, we at Operation Rainfall wish to offer our profound thanks; you have expressed your apologies to early adopters of the handheld directly and with honor. It is a rare and refreshing thing for a video game company to make such a bold outreach to its supporters, and you once again prove that Nintendo exists in a class all its own.

We recognize that Nintendo has had difficulty in reaching its core audience, and that difficulty has unfortunately translated into a reduction in your projected revenues. As fans of your products, this is both saddening and worrisome. We want for Nintendo to continue as a recognized leader in interactive entertainment, and of course hope that the price decrease for the 3DS helps to alleviate some of your financial concerns.

However, we would be remiss if we did not take this opportunity to reiterate our stance on Nintendo’s refusal to localize the video games Xenoblade, Last Story, and Pandora’s Tower in the North American market. At a time when Nintendo needs its core fans the most, Nintendo of America (acting by orders of Nintendo Ltd.) has steadfastly refused to bring us titles for the struggling Wii that could bolster not only sales, but the good will of many of your supporters. 

As fans, we appreciate the excellent games and services that you have released for us to enjoy so far. As consumers, we express the demand that we feel should drive the supply of the three games we seek for North American release. You are presented with a golden opportunity to bring about a dramatic change in mood for Nintendo; by simply releasing games which have already been developed, you will help to retake lost ground here in our market. 

We do not expect you to undertake this venture alone: Operation Rainfall is committed to not only to the release of these games, but their support and marketing, as well. You will enjoy every resource that we have in the promotion of these titles, with no marketing costs to Nintendo. We will be out in force to get the word out and show people the fruits of Sakaguchi’s, Takahashi’s, and studio Ganbarion’s labors. 

For decades, Nintendo has been a constant positive in our lives. None of us can imagine a gaming culture without Mario, Link, and Samus Aran. We the fans, both young and old, appeal to you Iwata-san. Please return confidence to the North American market! If anyone can, it is you!


Your Fans at Operation Rainfall




 credit goes to Thomas Wier for writing the letter
and Brandt Mackay for translating it into Japanese